Uljugun Launches Full-Scale Local Branding Promotion Support Project

Securing 1.3 Billion KRW in National Funding for
"A Healthy Transition of Life and City, Onsan Green Town Factory"

Ulsan Ulju-gun has been finally selected for the second round of the "Local Branding Revitalization Support Project" hosted by the Ministry of the Interior and Safety, and will now fully launch the project.

The Local Branding Revitalization Support Project aims to enhance regional competitiveness by strengthening the unique tangible and intangible assets of the area, and to make the region a desirable place to visit and settle by leveraging its distinctive characteristics.

This year's project recruitment focused on the "Specialized Infrastructure" category, which builds customized foundations that reflect regional characteristics, with 1 billion KRW in national funding.

Last May, Ulju-gun secured 300 million KRW in national funding for the Local Branding Revitalization Support Project, and this year, it challenged the specialized infrastructure category to secure an additional 1 billion KRW. With this selection, Ulju-gun has achieved a total of 1.3 billion KRW in national funding for the project.

Ulju-gun will promote a project under the vision of "A Healthy Transition of Life and City, Onsan Green Town Factory," aiming to provide residents with a new lifestyle.

Through this project, the county plans to create a resident rest area and education center, a family-friendly complex cultural space, a rooftop garden (Onsan Happy Garden), and a walking path (Onsan Happy Road). In addition, focusing on local entrepreneurs (Town Makers), the county will operate the "Onsan: On Program" (resident experience program), a glocal food court, and cultural programs to form a community through neighborly encounters and cultural sharing.

An Ulju-gun official stated, "By building a complex cultural space based on the region's self-sustaining creative capabilities and offering cultural, artistic, and village activity programs, we will promote local branding that restores the community and improves residents' quality of life, thereby enhancing regional competitiveness and vitality."