S-OIL Wins Two Categories at the 2025 National Industry Awards

Providing Differentiated Brand Value
Customer-Centric Marketing Activities
No. 1 in Brand Strategy and Gas Station Categories

S-OIL (CEO: Anwar Al Hejazi) was selected as the No. 1 company in the Brand Strategy category for six consecutive years and in the Gas Station category for five consecutive years at the 2025 National Industry Awards, organized by the Industrial Policy Research Institute and sponsored by the Ministry of Trade, Industry and Energy.

The National Industry Awards select companies that have contributed to the development of national industry by enhancing competitiveness through outstanding management capabilities and differentiated products and services across a total of 34 categories (14 competitiveness and 20 industry categories).

S-OIL was recognized for increasing customer satisfaction through high-quality products and services, and for continuously strengthening its brand value.

S-OIL is enhancing customer satisfaction through systematic marketing activities tailored to consumer fueling patterns. The company’s mobile fueling app, 'MY S-OIL,' maximizes consumer convenience by offering a variety of fueling-related features such as searching for affordable gas stations, using coupons, accumulating points, and providing the 'Quick Refueling' service.

Additionally, S-OIL boosts customer satisfaction through its 'Mideumgadeukjuyuso' system, which guarantees genuine products and accurate quantities, and through a strict quality control system. The company is transforming gas stations into multi-functional energy stations by collaborating with various brands such as Mega Coffee, Emart24 convenience stores, and the state-of-the-art no-brush automatic car wash 'Washing Day.'

In particular, S-OIL is building a friendly and likable brand image by utilizing the character Gudoil. Gudoil communicates with the public through various channels such as TV commercials and SNS short-form videos, and is especially strengthening the brand image among potential customers like children and families through the global animation 'Polarescue: Super Guardians.'

An S-OIL representative stated, "This award is a recognition of our customer-centric marketing activities based on sincerity and creativity. We will continue to grow as a trusted brand by developing new customer values in the future."