"JiniTV, Play a Drama" KT Integrates 'Korean-style AI' Assistant Developed with MS

'Media New Way' Strategy Announced on the 16th
Explore Dramas and Movies with Conversational AI
AI Utilized from Content Production to Distribution

KT is applying an interactive AI assistant to its internet TV platform, 'Genie TV,' in collaboration with Microsoft (MS). This is the first case of applying 'Korean-style AI' developed with MS. Starting from the first half of the year, through this feature, the current 9.5 million Genie TV users can naturally communicate in Korean with the interactive AI to find and watch dramas or movies.

At the 'Media Talk' press conference held on the 16th at the Andaz Hotel in Seoul, KT announced its 'Media New Way' strategy, integrating AI into media platforms and content businesses. Kim Chae-hee, Executive Vice President of KT Media Division, said, "For example, if a user asks the AI assistant, 'What was the cheerful drama set in the military that aired on the ENA channel?' it will find the Genie TV original drama 'Sinbyeong' and connect the user directly to the VOD for immediate viewing." She added, "User convenience features such as watching only content highlights and skipping specific scenes will also be added."

KT has established an 'AI Studio Lab' to utilize AI throughout the entire media content production process. This organization integrates AI technology from content investment review to planning, production, marketing, and distribution. KT Studio Genie, responsible for content production within the group, is repositioning itself as an 'AI production powerhouse' and focusing on IP expansion. It plans to expand the universe of the existing 'Sinbyeong series' into movies, animations, and explore overseas expansion.

As a new growth engine for the stagnant IPTV market, KT will pilot an ad-supported free streaming channel (FAST) through Genie TV in the first half of the year and actively promote short-form content business. KT Studio Genie is reorganizing as a 'short-form specialized studio' and is co-producing about 20 short-form contents with major domestic and international platforms. Executive Vice President Kim said, "We will lead the paradigm shift in the media industry based on AI," and added, "We will pioneer new paths by combining KT Group's capabilities with AI innovation and new IP expansion strategies."