Lotte Chilsung Sponsors FC Seoul... "Crush Day in June"

Offering a New Drinking Experience Through Collaboration with Professional Football

Lotte Chilsung Beverage announced on the 14th that its beer brand 'Crush' has signed an official sponsorship agreement with the domestic professional football team 'FC Seoul.'

Crush was selected as FC Seoul's official beer for the second consecutive year, following last year. Lotte Chilsung Beverage explained that it signed the official sponsorship to promote Crush and provide a new drinking experience through collaboration with professional football, which is popular among various age groups.

Lotte Chilsung Beverage provides Crush to users of the Sky Pub, Sky Box, and VIP Box at FC Seoul's home stadium, Seoul World Cup Stadium. At the Sky Pub, visitors can enjoy unlimited draft Crush beer during the match.

In the plaza in front of the stadium, a Crush draft beer lounge and cheering zone are operated. The draft beer lounge has expanded its booth space by 50% compared to the previous year, allowing visitors to purchase Crush comfortably. In the cheering zone, a participatory event is held where football fans receive Crush stickers to decorate beer glasses and cheering tools.

FC Seoul football matches attracted a total of 500,000 spectators last year, and the Crush brand seats were sold out at every game. Riding on this popularity, an event involving FC Seoul players will be held through 'Crush Day' at the end of June, with plans to expand consumer experience elements.

A Lotte Chilsung Beverage official said, "We prepared this event to introduce the refreshing, carbonated taste of Crush to football fans of various age groups, including Generation Z who visit FC Seoul's stadium," adding, "We plan to expand consumer participatory events to promote Crush's unique charm and allow people to enjoy Crush in new environments, fueled by the popularity of Korean football and the passionate sports enthusiasm."