Shinsegae Centum City Hosts 'Men's Week' Targeting Male Customers

'Made To Measure' Suit Service Tailored to Personal Experience and Body Shape

Shinsegae Centum City is holding 'Men's Week' for male customers until the 20th.

Epigram x Opato. Provided by Shinsegae Centum City

This event features participation from around 80 men's fashion, accessories, and lifestyle brands, planning the largest event volume worth approximately 20 billion KRW, and running promotions across all stores.

In particular, Shinsegae Department Store is exclusively offering a 'Made To Measure' (MTM) custom suit service promotion.

Leading menswear brands such as Cambridge Members, Galaxy, and Daks Menswear are providing the 'MTM Service' using luxury fabrics from Italy and the UK, offering discounts of up to 40% during the event period (limited to selected fabrics).

Additionally, T-shirt specialty brands such as Renoma, Vanbrugh, Daks Shirts, and Dupont Shirts are also offering a 10% discount promotion on custom shirts.

Exclusive pop-up stores are available only at Shinsegae Centum City.

Lifestyle brand Epigram and renowned bakery Opato will be introducing signature items such as the 'Baguette T-shirt' and 'Milk Jam T-shirt,' designed after Opato's signature menu, at the men's specialty section on the 5th floor of the department store until the 4th of next month.

Major discount events are also being held. Spring new arrivals and popular items from men's fashion brands such as Songzio Homme, Emporio Armani, Juun.J, Ami, and Paul Smith are available at discounts of up to 15%.

At the event hall on the first basement floor, six brands including 'Henry Cotton's' and 'Series' will participate in the 'Spring/Summer Popular Items Fair' from the 17th to the 23rd, offering 2024 S/S carryover items at discounts ranging from 30% to up to 50%.

During the event period, a top-level annual customer appreciation event will be held, providing a 7% reward to customers who make purchases of 600,000 KRW, 1 million KRW, 2 million KRW, or 3 million KRW or more.

Sun Hyunwoo, head of fashion at Shinsegae Department Store, said, "With the arrival of full spring weather, we have prepared a variety of promotions for male customers," and added, "We will continue to expand differentiated products and content to provide even greater shopping pleasure for our customers."