Korea Tourism Organization Hosts 'Korea-Taiwan B2B Tourism Content Festival' in Taipei

The Korea Tourism Organization announced on the 11th that it held the 'Korea-Taiwan B2B Tourism Content Festival' in Taipei, Taiwan on the 10th.

This festival was a business-to-business (B2B) event focused on Korean tourism content, with 48 companies related to content in six categories participating, including K-POP concerts, ▲performances ▲wellness ▲sports ▲travel infrastructure ▲Korean traditional cultural experiences. Over 150 local tourism industry professionals from Taiwan also participated, resulting in more than 600 business consultations.

Korea-Taiwan B2B Tourism Content Business Consultation
[Photo by Korea Tourism Organization]

Last year, approximately 1.47 million Taiwanese tourists visited Korea, ranking third in inbound markets after China and Japan. Additionally, the rate of Korean cultural experience among Taiwanese consumers is 88%, significantly surpassing the global average of 71%, with particular interest in various content fields such as dramas, movies, and popular music.

The Korea Tourism Organization plans to promote inbound tourism linked to K-POP concerts and joint performance tourism promotions with Taiwan's largest online travel agency (OTA), KKday, focusing on inbound content that reflects the preferences of Taiwanese tourists. Furthermore, incentives will be provided to local Taiwanese travel agencies that commercialize the Korean content introduced at this festival into travel products.

Yoo Jin-ho, Head of the Tourism Content Strategy Division at the Korea Tourism Organization, stated, "Considering the characteristics of Taiwanese tourists who show high interest in Korean culture, various tourism contents such as Hallyu and performances will be key drivers encouraging repeat visits by local consumers." He added, "The Korea Tourism Organization plans to implement consumer-tailored content marketing beyond destination-centered promotion."