Prepared late, unsure of the outcome... Summer essentials with sales soaring by 50%

Samsung Air Conditioners See Strong Sales Ahead of Hot Season
First Quarter Sales Up 51% Year-on-Year
March Sales Surge Over 60%... Stand-Type Up 80%
Production Lines Running at Full Capacity to Meet Demand
Dedicated Installation Team of 4,700 Members Deployed
New Products Launched with Wind-Free Performance and AI Features

Samsung Electronics announced on the 10th that its domestic sales of home air conditioners in the first quarter of this year increased by more than 50% compared to the same period last year.

A child entering the fountain in the heat.

The sales recorded from January to March showed a 51% increase compared to the same period last year. In March alone, sales increased by 61%. By type, the stand-type air conditioners saw the largest increase of 80% compared to last year, receiving great response from consumers. Besides the stand-type, there are wall-mounted and window-type air conditioners.

To meet the increased customer demand, Samsung Electronics started full operation of its air conditioner production line more than 10 days earlier than last year. A dedicated air conditioner installation team of about 4,700 members was also deployed early to ensure consumers can receive quick installation services. The installation team provides more professional services through training on device settings and SmartThings connection.

Last month, Samsung Electronics also introduced the entire lineup of its 2025 AI air conditioner new products, featuring outstanding Wind-Free performance and innovative artificial intelligence (AI) functions. The 2025 AI air conditioner new products consist of four lineups: Bespoke AI Wind-Free Combo Gallery, Bespoke AI Wind-Free Classic, AI Wind-Free Combo Wall-mounted, and AI Q9000 model. The entire new lineup is equipped with various consumer-customized AI features such as 'AI Comfort,' which automatically creates a comfortable environment, and 'AI Saving Mode,' which reduces energy consumption by up to 30%.

A Samsung Electronics model is introducing the 2025 home AI air conditioner lineup. Photo by Samsung Electronics

Samsung Electronics is conducting the 'Wind-Free Undefeated' promotional event to celebrate the launch of the 2025 AI air conditioner new products, offering various benefits to customers who purchase them. Customers who purchase the 2025 model 'Bespoke AI Wind-Free Combo Gallery' will receive cashback or Samsung Electronics membership points worth up to 500,000 KRW depending on the model, along with one free professional disassembly cleaning service. Additionally, customers replacing their existing air conditioners will receive an extra benefit of up to 100,000 KRW.

Customers who purchase the 2025 AI air conditioner new products together with the 'AI Subscription Club' care service can receive free repair services for either 3 or 5 years depending on the selected option, comprehensive inspections, and professional disassembly cleaning services.

Kim Yong-hoon, General Manager of Samsung Electronics Korea, said, "Due to customer demand to prepare air conditioners ahead of the hot season, first-quarter air conditioner sales have shown record-breaking growth. We hope customers will experience the 2025 Samsung Electronics air conditioner new products, which provide optimal comfort with Samsung’s unique Wind-Free technology and innovative AI functions, along with various benefits."