The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 7th that they have selected 30 companies to participate in the '2025 Tourism Global Challenge' program.
The Tourism Global Challenge program was launched in 2020 to support the enhancement of global capabilities of domestic tourism companies and to establish a foundation for overseas expansion. So far, the Korea Tourism Organization has helped a total of 118 tourism companies enter overseas markets.
This year, 127 companies applied in three major tourism sectors: ▲Tourism DX solution export type ▲Inbound and outbound tourism exchange type ▲Sustainable tourism contribution type, recording a competition rate of 4.2 to 1.
As a result of the selection, companies with business models in various themes such as accommodation, mobility, and tourism industry innovation technologies, as well as medical food tourism, were chosen. Promising companies with tourism DX solution business models include ▲AI-based hotel reservation and customer management solution 'GoToJoy' ▲AI global festival and event operation solution 'Queen's Smile' ▲MICE and business tourism digital transformation solution 'Umoh' operated by 'Splab'. Additionally, ▲Beauty medical platform 'Gangnam Unni' operated by 'Healing Paper' ▲Jeju haenyeo culture-based performance and dining experience service 'Haenyeo's Kitchen' were also selected.
The Korea Tourism Organization will assist the selected companies in entering overseas markets by collaborating with specialized overseas accelerators until the end of this year. Furthermore, it will provide differential support of up to 200 million KRW per company for overseas commercialization funds and offer corporate incubation programs for global expansion, including business diagnosis, IR consulting, and market-specific strategy development.
Kwon Jong-sul, head of the Tourism Company Support Office at the Korea Tourism Organization, stated, "We will spare no effort to provide various support, including business networking opportunities, so that Korean tourism companies can achieve tangible results in overseas markets."
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