Asan City Signs Pilot Operation Agreement for Promotion Supporters with Soonchunhyang University

University Ambassadors Join City Promotion Efforts

From the left, Byungkuk Song, president of Soonchunhyang University, and Sehyun Oh, mayor of Asan City, are signing the agreement. (Provided by Asan City)

On the 9th, Asan City in Chungnam announced that it had signed an agreement with Soonchunhyang University to pilot an official promotional supporters program.

The agreement was established to incorporate the creative sensibilities of university students into city publicity. The city appointed 11 students, currently serving as university ambassadors, as promotional supporters.

For the next two years, the supporters will participate in the production of the city's official social media content at least twice a year, and play a key role in promoting the city at various events, tourist attractions, and festivals.

The city plans to support the supporters and present awards, such as a mayoral commendation, to outstanding participants.

Mayor Oh Sehyun said, "I hope this pilot program with local university students will become a new turning point in city promotion," adding, "Starting with this agreement with Soonchunhyang University, we will expand the supporters program to other universities in the area."