Lotte Wellfood's 'Zero' Exports Quadruple in One Year... "The Second Pepero"

Export Growth Rate Reaches 314% in Q1 This Year
Additional Orders Placed Just Three Weeks After Entering Costco China
Expansion Planned for Kazakhstan, Peru, and More This Year

Lotte Wellfood announced on the 9th that the export value of its sugar-free and no-sugar brand 'Zero (ZERO)' in the first quarter of this year increased fourfold compared to the same period last year. The growth rate recorded was 314%. More than 10% of the total sales of the Zero brand came from overseas.

'Zero (ZERO)' offers a variety of products including dried fruits, ice cream, and dairy under the vision of reducing health burdens and providing consumers with the joy of eating and a healthy life. Since its domestic launch in May 2022, exports began for the first time in July 2023, expanding to 13 countries last year.

Package image of 'Zero Mini Bites Milk & Choco' and 'Zero Cookie & Cream' sold at Costco China. Lotte Wellfood

Recently, the home-use multipack ice cream 'Zero Mini Bite Milk & Choco' was introduced at Costco China, and additional orders were placed just three weeks after its launch. This is the first time Lotte Wellfood's ice cream products have been stocked at overseas Costco stores. Lotte Wellfood plans to showcase both Zero Mini Bite Milk & Choco and the 'Zero Cookie & Cream' bar ice cream together through a second export.

The company plans to promote the Zero brand in various countries such as Kazakhstan and Peru this year as well.

A Lotte Wellfood official said, "As global consumer interest in sugar intake has increased, it has positively impacted the export of the Zero brand," adding, "We will carry out various marketing efforts to nurture the Zero brand as the second Pepero."