[Special Stock] "Record High Overseas Sales"... APR Up Over 3%

APR's stock price, which has proven its growth potential mainly in overseas markets, is on the rise on the 9th.

As of 9:08 AM on the same day, APR was trading at 64,300 KRW, up 1,900 KRW (3.04%) from the previous trading day.

On the same day, Daol Investment & Securities raised APR's target price from 80,000 KRW to 90,000 KRW, maintaining a buy rating. Jonghyun Park, a researcher at Daol Investment & Securities, forecasted, "The expected sales for the first quarter of this year are 210.5 billion KRW, and the expected operating profit is 41.2 billion KRW, both in line with the market average estimates."

He added, "Although the event season such as Black Friday in the fourth quarter of last year has ended, APR's traffic remains steady on platforms like TikTok and Google Trends."

Hana Securities also raised APR's target price from 88,000 KRW to 90,000 KRW. They projected consolidated sales of 238.7 billion KRW and operating profit of 45.5 billion KRW for the first quarter. Eunjung Park, a researcher at Hana Securities, said, "The strong performance is thanks to the robust performance in the US and Japanese markets and the business-to-business (B2B) sector," adding, "as K-Beauty expands its entry, differentiation in growth among brands is emerging, and APR is expected to record its highest quarterly performance in each market by consistently attracting consumer interest."