Asobi Wins 1st Place for 4 Consecutive Years in 2025 Korea Brand Preference Awards

Providing Asobi Education

Asobi, an educational institute specializing in kindergarten to 2nd grade, has been selected as the No. 1 brand in the early childhood and lower elementary education category for four consecutive years in the ‘2025 Korea Brand Preference Awards’.

The ‘2025 Korea Brand Preference Awards’ are organized by the Korea Marketing Forum, which fairly evaluates and selects brands based on ▲brand awareness ▲market share ▲consumer preference ▲brand excellence, among other criteria.

Asobi is an educational franchise that covers core curricula from kindergarten through lower elementary grades. Upon enrollment, a diagnostic test is conducted to provide customized learning tailored to the child’s developmental level in stages. It features textbooks reflecting the revised 2022 elementary education curriculum, allowing for perfect preparation for elementary education.

Additionally, through its literacy program, children can learn vocabulary from various fields within the elementary curriculum, enhancing both literacy and vocabulary skills. According to a satisfaction survey conducted earlier this year among Asobi’s enrolled students, high satisfaction rates were recorded: ▲98% parent satisfaction ▲98% willingness to recommend to acquaintances ▲96% effectiveness in improving children’s academic performance.

Asobi also actively continues its social contribution activities. On the 18th, as part of Ttasobi (Warm and Precious Emergency), it donated 40 million KRW to Good Neighbors Seoul Jungbu Branch (Branch Manager Moon Gi-deok) to support children from vulnerable groups in Eunpyeong-gu. Last year, in celebration of Firefighters’ Day, Asobi supported a firefighter coffee truck, organized fire evacuation drawing activities for all enrolled students, and held OX quiz events, among other activities.

Kim Jeong-hoon, Executive Director of Asobi Education, said, “We are very pleased to receive the honorable title of ‘No. 1 for four consecutive years.’ We will continue to strive tirelessly so that children can learn joyfully and grow through our core value of ‘organic studying.’”