Headquarters-Led Integrated Operation System
AI-Automated Delivery Platform
Financial Stability Based on Parent Company hy
Amid a cold wave of investment hitting the delivery platform industry, 'Booroong' recently made its presence known by successfully raising 30 billion KRW in funding. This is interpreted as a result reflecting the market's trust in its growth potential and stability. It is an exceptional achievement made during a period of investment stagnation, drawing attention.
Headquarters as a 'Control Tower' Leading Customized Corporate Services
According to the industry on the 3rd, Booroong's success in securing investment is based on its strong B2B market share. Booroong explained, "As a leader in the industry, we currently control more than 50% of major B2B clients in the delivery platform market." Since its establishment in 2013, Booroong has been strengthening its customized services for corporations. As a result, it currently has over 400 well-known domestic and international brands such as SPC, Burger King, and McDonald's as clients. Additionally, it is expanding its presence by managing third-party logistics (3PL) operations for large platforms like Yogiyo.
The headquarters-centered 'control tower' operation method is particularly notable. Thanks to a structure where the headquarters directly handles the entire process from contract signing to settlement and quality control, corporate clients can receive stable services without complicated procedures. The nationwide integrated delivery operation center 'VCC' also played a role. The headquarters directly manages delivery situations through VCC, allowing immediate response if any delivery issues arise. This system creates an environment where clients can focus on their core business.
From AI-Based 'Booroong TMS' to 'Booroong Friends'
'Booroong TMS' is also a strength. It is an AI-based dispatch management solution that consolidates Booroong's IT expertise accumulated over more than 10 years. It analyzes delivery drivers' locations, task performance, and expected delivery quality in real time to provide automatic dispatch and optimal routes. This feature has improved drivers' profitability by about 5%. Booroong explained, "Based on this technology, we are establishing ourselves as a leading company in the technology-driven last-mile delivery market."
Booroong's competitiveness is not limited to technology. Its dense delivery infrastructure is also a strength. Booroong operates over 780 directly managed branches nationwide and has more than 20,000 active drivers. Especially through the crowdsourcing platform 'Booroong Friends,' it quickly responds to changing delivery demands based on a nationwide partnership network. Booroong Friends currently performs deliveries for various franchise brands such as cafes, bakeries, and ice cream shops, along with Yogiyo's 3PL.
Booroong's Future Amid the Crisis in the Delivery Industry
Recently, cases of delivery platforms halting rider withdrawals due to financial difficulties or declaring defaults and being pushed out of the market have been increasing. In contrast, Booroong, which recently succeeded in raising investment, is gaining recognition for its financial stability based on support from its parent company hy, establishing itself as a trusted delivery service partner for corporate clients.
A Booroong representative said, "We will continue to provide customized delivery services tailored to corporate clients' needs and play a leading role in the domestic B2B delivery market through continuous innovation."
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