The Largest Discount Event of the First Half from the 4th to the 13th
Emart Offers Half-Price Hanwoo and 30-Egg Packs for 3,980 KRW
Shinsegae Department Store, Starbucks, and More Join the Event
Shinsegae Group announced on the 1st that it will hold the largest event of the first half of the year, the '2025 Landers Shopping Festa,' from the 4th to the 13th.
Marking its 5th year, this event is the largest ever, preparing goods worth 1.4 trillion KRW, a 22% increase compared to last year. Shinsegae Group selected the 'Landers Shopping Festa Star Items TOP100' that must be purchased at the event. Emart will offer up to 50% discounts on popular products included in the TOP100, such as Korean beef (Hanwoo), eggs, and Dyson vacuum cleaners.
From Hanwoo to Dyson: 'Landers Shopping Festa Star Items TOP100' Revealed
Emart will offer up to 50% discounts on all Hanwoo products and Australian chilled braised short ribs when paying with event cards from the 4th to the 6th. All imported grapes will be sold at a 30% discounted price. Targeting Children's Day, popular CatchTiniPing products and Lego sets will also be sold at up to 50% off. Additionally, 30-egg packs of premium eggs (Panran) will be sold for 3,980 KRW when paying with event cards, and Norwegian salmon fillet (100g) can be purchased for 3,190 KRW with event card payment and Shinsegae points accumulation. Whole family-sized cleaned freshwater eel (700g, boxed) will be offered at 29,900 KRW, a 50% discount with Shinsegae points accumulation.
There are also special event products available at shock prices for only one day during the Landers Shopping Festa. On the 4th, House spring watermelons under 6kg will be sold for 9,900 KRW, and on the 5th, Russian snow crabs (around 700g each) will be available at a 50% discount with event card payment and Shinsegae points accumulation.
An electronics event targeting spring moving and wedding demands will also be held. Emart will host a Dyson electronics special exhibition, perfect as housewarming gifts, selling the V12s Origin Submarine vacuum cleaner for 599,000 KRW. Premium robot vacuum cleaners like the Dreame L10S Ultra Gen2 and Ecovacs Deebot X2 Omni will also be available in the 500,000 KRW range.
Products for customers preparing for spring outings and camping are also ready. Emart and Traders’ exclusive direct import brand HULKEN rolling tote bags & carts will be sold with discounts up to 10,000 KRW.
Shinsegae Food-operated Emart’s 'Boulangerie' and 'E Bakery' will offer popular meal items such as pizza and long baguettes at unbeatable prices. The 12-inch 'Home Run Pizza,' suitable for 3-4 people, will be sold for 9,990 KRW. Additionally, 55cm super long baguettes will be offered at 7,980 KRW, and from the 4th to the 6th, super long pizza baguettes can be purchased for 6,980 KRW.
Traders will offer discounts up to 7,000 KRW on popular products such as salmon fillet packs for sashimi, Canadian and Chilean chilled pork belly and neck meat, and Zespri Ruby Red kiwis (1.3kg packs) from the 4th to the 6th.
Emart Everyday will hold the Landers Shopping Festa for seven days from the 4th to the 10th. Key daily necessities such as sweet potatoes, oranges, and smoked duck will be offered at special prices. On the 4th, all bagged ramen products, on the 5th all cup ramen products, and on the 5th and 6th all snacks will be sold at a 30% discount when purchasing three or more items.
A 'Honey Fun' Gathering for Baseball Fans Both Online and Offline? 'Night Sale' Benefits Too
Coinciding with the baseball opening season, this Landers Shopping Festa offers unique baseball-related products and various experiences. Shinsegae Department Store is conducting a 'Goods Acquisition Event' through its mobile application (app). By clicking the prize draw participation button on the event page, participants can win signed uniforms, hats, logo balls from SSG Landers players, and Landers Skybox tickets through a lottery.
From the 5th to the 13th, the 'Landers Shopping Festa Baseball Field' pop-up store will operate at the Shinsegae Department Store Gangnam branch open stage. On-site, there will be a baseball swing experience zone, the No.1 baseball game Com2uS Pro Baseball V25 experience zone, prize events, and an SSG Landers goods shop.
This year’s Landers Shopping Festa will also feature a 'Night Sale.' From the 4th to the 6th, customers shopping after 7 PM who spend over 150,000 KRW and enter the event page on the Emart app will receive 10,000 e-money points.
Starbucks will hold a 1+1 event from the 7th to the 13th between 2 PM and 8 PM, offering a free second decaffeinated coffee of the same kind when ordering one. Additionally, throughout the Landers Shopping Festa business hours, there will be extra giveaways for customers purchasing three packaged foods: basil tomato bagel chips, original tempeh chips, hot chili tempeh chips, and two types of Via coffee.
At the Shinsegae Simon Yeoju Premium Outlet pop-up store, some tumblers will be available at discounts up to 40%. Shinsegae Live Shopping will also hold the 'Landers Festa Special Sale' simultaneously on TV and mobile from the 4th to the 13th, offering products such as Edited, Bluefit, and Chosun Hotel home meal replacements (HMR) at discounts up to 63%. Every day at 8 PM, Shinsegae Live Shopping plans to sell spring hit products at special prices on a first-come, first-served basis.
A Shinsegae Group official said, "This Landers Shopping Festa has prepared diverse promotions and discount benefits to provide customers with the best shopping experience. We hope customers enjoy special benefits through the Landers Shopping Festa, which will be another reason to look forward to spring."
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