'Stronger in Recession' Dongtan and Sejong Prove the Value of Public Land, Why Demand is Concentrated on 'Pyeongtaek Brain City Sujain'

In the real estate market, public housing sites have emerged as regional hubs, tending to form high housing prices. Although there may be skepticism during the early development stages and construction phases due to the somewhat barren atmosphere, the market trend consistently leads to the same conclusion.

In fact, looking at the initial sales cases of representative public housing sites such as Dongtan 2 New City, Sejong City, and Unjeong New City, complexes that initially raised concerns due to low subscription competition rates and unsold units eventually led the market with billion-won-level price gains and fierce subscription competition over time.

For example, Dongtan 2 New City had an average subscription competition rate of only 0.8 to 1 during the joint sale in 2013, and more than 3,000 unsold units occurred. However, as the city development was completed, the atmosphere reversed, and prices surged. The ‘Dongtan Station Central Prugio’ with an exclusive area of 84㎡, which was priced at about 330 million KRW at the time of sale, was traded at approximately 810 million KRW at the end of 2023, recording a profit close to 500 million KRW. The subsequent complex in the same location, ‘Dongtan Station The Sharp Central City Phase 2,’ recorded a competition rate of over 23 to 1 despite a higher sale price, showing a complete change in market trends. Sejong City and Unjeong New City showed similar patterns.

Thus, public housing sites, once stigmatized as a swamp of unsold units, have now established themselves as central living areas representing each region, forming high housing prices. Ultimately, public housing sites are like a market formula that ‘prices inevitably rise over time.’

An expert stated, “Public housing sites that showed sluggish conditions in the early development stages commonly experience significant value increases as various living infrastructures are actively established and metropolitan transportation networks are expanded nationwide. Especially around the time apartment move-ins begin within the housing sites, various regulatory relaxations such as acquisition tax reductions are often implemented to revitalize the city, accelerating the upward trend. Therefore, it is necessary to understand the value of public housing sites still in the early stages and to quickly secure them with insight.”

In this context, Brain City, where ‘Pyeongtaek Brain City Sujain’ is being developed, is attracting attention as an undervalued blue-chip. Considering location, development speed, and expansion of surrounding industrial infrastructure, Brain City is expected to gain even higher value in the future, and Pyeongtaek Brain City Sujain, located at the first site of Brain City, is evaluated as the biggest beneficiary complex.

In particular, following Samsung Electronics’ decision to relocate its global infrastructure headquarters for the semiconductor sector from Dongtan to Pyeongtaek, recent news has emerged that the foundry production line shutdown has been lifted and operating rates will be maximized starting in June, highlighting the value of Brain City adjacent to Samsung Electronics Pyeongtaek Campus.

Additionally, Brain City will establish various research, medical, and industrial infrastructures, including Ajou University Hospital (scheduled for 2030), KAIST Pyeongtaek Campus (scheduled for 2029), Clean Hydrogen Test and Evaluation Center (scheduled for 2026), and Future Automobile Integrated Performance Evaluation Center (scheduled for 2028). Notably, the Pyeongtaek mayor has expressed strong support for the early groundbreaking of Ajou University Hospital, raising further expectations.

Moreover, Brain City offers rapid access to Gangnam Suseo via SRT without transfers through Pyeongtaek Jije Station, and the KTX line from Suwon is about to open. Extensions of GTX-A and GTX-C lines are also underway, promising expanded metropolitan transportation networks.

Among these, ‘Pyeongtaek Brain City Sujain’ is evaluated as a rare complex that combines all three advantages of sale price, product quality, and location within the area. It is supplied at the lowest sale price within Brain City, where the price ceiling system applies, and is known as the complex with the greatest benefits in Brain City, with units rapidly selling out thanks to various financial benefits.

In fact, the sale price of this complex averages about 14.35 million KRW per 3.3㎡, and even including balcony expansion, it is about 14.53 million KRW, the lowest price within Brain City. Compared to complexes supplied last year in the original downtown area of Pyeongtaek, where prices exceeded 19 million KRW per 3.3㎡, this is more than 100 million KRW cheaper.

Furthermore, the down payment is 5% of the sale price, allowing home purchase with an initial down payment of 5 million KRW. The remaining down payment can be paid in two installments. Additionally, a contract safety guarantee system has been introduced to maintain stable contracts even amid uncertain market conditions. Also, 11 items, including a dressing room (system shelves + vanity) and refrigerator cabinet + kimchi refrigerator cabinet, which are usually provided for a fee in other complexes, are offered free of charge, providing a practical reduction effect on the actual sale price.

The location is also outstanding. Pyeongtaek Brain City Sujain is located at the entrance of Brain City, offering the best accessibility to Pyeongtaek Jije Station and easy access to Songtan IC on the Pyeongtaek Jecheon Expressway, making it the most excellent transportation network within Brain City.

Pyeongtaek Brain City Sujain will be developed with a total of 889 units across 6 buildings, up to 34 floors (232 units of 59㎡ and 657 units of 84㎡). The model house is located in Bijeon-dong, Pyeongtaek-si, Gyeonggi-do.