Dior Women's Collection Debuts at Domestic Duty-Free Shops
Shinsegae Duty Free announced on the 1st that it has opened a Dior boutique with the 'One Dior' concept, covering both women's and men's lines, for the first time in the domestic duty-free industry at Incheon Airport Terminal 1.
This boutique introduces Dior's women's clothing to domestic duty-free shops for the first time. Fashion apparel, which is highly seasonal, is not easy to introduce in airport stores, but through collaboration with Shinsegae Duty Free, Dior is presenting its highly demanded women's collection to the domestic duty-free market.
Dior's summer women's collection this year is a modern reinterpretation of Dior's 1970s sportswear style. It consists of looks inspired by the female warrior 'Amazon.' Featuring black and white as the main colors, with stripes and brand logo patterns added, the products and designs offer travelers a luxurious experience.
The 'Dior Amour' capsule collection is also available. This collection is themed around love and romance, paying tribute to the powerful strength of femininity. It includes clothing, shoes, leather goods, and accessories.
Shinsegae Duty Free plans to showcase special seasonal collections and limited-edition products in the future. A representative from Shinsegae Duty Free said, "We have introduced a boutique that covers Dior's women's collection for the first time in the domestic duty-free industry, receiving much interest and positive response since its opening. We will provide an opportunity to experience the brand's entire lineup at domestic duty-free shops, offering a fresh shopping experience."
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