Hana Securities Announces 'Customer Value Declaration,' CEO Experiences Call Center

"Let's work as one for our customers. Let's deeply understand our customers."

Hana Securities announced its 'Customer Value Declaration' and operates a 'Customer Voice Experience Day' every month with the participation of its management. Kang Sung-mook, CEO of Hana Securities, who calls himself the No. 1 salesperson, personally took part in call center experience work.

Kang Sung-mook, CEO of Hana Securities, is participating in Customer Voice Experience Day on the 26th, consulting with clients.

Hana Securities announced on the 28th that it will accelerate customer-centric management through the operation of such experience days and the announcement of the value declaration. The customer value declaration announced the day before includes key points such as ‘working as one for customers,’ ‘deeply understanding customers,’ ‘possessing investment expertise,’ and ‘constantly challenging with a customer-centric approach.’ Based on this, Hana Securities plans to establish a code of conduct for executives and employees to grow together with customers and strengthen a customer-centric corporate culture.

As part of this, a program was also conducted where Hana Securities’ management experienced call center counseling work at the Customer Care Center. CEO Kang participated in the event on the 26th, listened to customers’ voices on site, and analyzed excellent counseling cases. Hana Securities plans to operate the Customer Voice Experience Day program every month with the participation of management to enhance customer value.

CEO Kang emphasized, “Listening to customers’ voices is an essential process for the company’s sustainable growth,” and added, “We will do our best to deeply reflect on the diverse opinions of customers and further strengthen customer-centric services.”