Discovery Expedition Opens New Store in Myeongdong

Opening Events Including Byun Woo-seok Photo Card Giveaway

Outdoor brand Discovery Expedition announced on the 28th that it has opened a new store in Myeongdong, Jung-gu, Seoul.

Discovery Expedition Myeongdong New Store. Provided by F&F

The Discovery Expedition Myeongdong store spans two floors and is designed with organic curves and textures inspired by nature. It is a space emphasizing 'exploration' and 'journey,' aiming to meet a diverse range of global consumers.

To celebrate the new opening, a pop-up photo booth has been set up on the second floor of the store. Anyone can take free instant four-cut photos with actor Byun Woo-seok, a Discovery model, to capture memories.

Various benefits are also offered for customers who make purchases. Photo cards of Byun Woo-seok will be given on a first-come, first-served basis without any purchase amount restriction. Additionally, customers who spend over 70,000 KRW in a single transaction can participate in a lucky draw event limited to the first 100 people each day. Prizes include Discovery's new products such as the 'Freshvent Fulton Training Short Sleeve Anorak' signed by Byun Woo-seok, Discovery Freshvent T-shirts, tumblers, socks, and more.

A representative from Discovery Expedition stated, "We hope this will be the optimal space where customers worldwide can directly experience and purchase Discovery products."