Following Hongseong Hanwoo, Pizza Featuring Hongseong Garlic Launched

Developed in Collaboration with Pizza Alvolo and Chef Kwon Sungjae, Winner of Black and White Chef

Promotional Material for Napoli-Style Pizza Developed and Supplied Using Hongseong Specialty Hongseong Garlic

Hongseong County in Chungnam Province and the pizza manufacturer Pizza Alvolo have joined forces once again, following last year's development of the "Hongseong Hanwoo Pizza," to create a new pizza featuring Hongseong's signature local specialty, garlic.

On the 27th, Hongseong County announced that, as part of a local coexistence project with Pizza Alvolo, they have collaborated with chef Kwon Sungjae of Napoli Matpia to develop a new menu item, the "Napoli Mat Pizza," which has now officially launched.

Pizza Alvolo CEO Lee Jaewook, who has been serving as a promotional ambassador for Hongseong County since 2023, previously created the "Hongseong Hanwoo Kimchi Bulgogi Pizza" using 100% Hongseong Hanwoo beef last year. Continuing his commitment to his hometown, he has now released a new pizza product utilizing Hongseong garlic.

The "Napoli Mat Pizza," developed in collaboration with chef Kwon Sungjae, winner of Netflix's Black and White Chef, has reportedly attracted significant attention from consumers since its launch.

Lee Jaewook, CEO of Pizza Alvolo and a native of Hongseong, has contributed to increasing the income of Hanwoo cattle farmers and revitalizing the local economy by purchasing Hanwoo beef worth 30 million KRW per month, totaling one ton, from the Hongseong Livestock Cooperative through the development and supply of the "Hongseong Hanwoo Kimchi Bulgogi Pizza" as a promotional ambassador for Hongseong County last year.

Hongseong County Governor Lee Yongrok stated, "Last year, the 'Hongseong Hanwoo Kimchi Bulgogi Pizza' provided significant support to the local livestock industry, which was struggling due to a decline in cattle prices. We plan to continue developing products using Hongseong County's excellent local specialties, as the nation's first organic agriculture special zone, to create a new blue ocean in the market."