A gathering to introduce K-Ramen to 70,000 visitors
Tasting zone for export-only ramen varieties
Ottogi announced on the 27th that it will participate in the '2025 Korea Ramen Expo' held at COEX Magok from the 4th to the 6th of next month to promote its ramen brand Jin Ramen in overseas markets.
The Korea Ramen Expo is a large-scale event attended by approximately 70,000 visitors each time, serving as a platform to introduce K-Ramen to the world. At this expo, Ottogi will introduce and promote a new campaign featuring Jin from BTS to target the global market for Jin Ramen, along with various promotional programs.
During the expo, Ottogi plans to operate a tasting zone at a booth designed with the 'Real Love' concept, where visitors can experience the recently improved spicy Jin Ramen and export-only ramen flavors not available domestically. Additionally, a photo zone with a large Jin Ramen sculpture for commemorative photos will be set up.
To target the global market, Ottogi launched the Jin Ramen global campaign with Jin under the 'Real LOVE' concept. In January, it received positive responses at the United States' largest food expo, the '2025 Winter Fancy Food Show,' with a new Jin Ramen package featuring the English name 'Jin.'
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