- 'Unjeong Station HB Housetory City' commercial facility located in the central commercial district of Unjeong New Town
- Synergy effect with 'Starfield Village Paju Unjeong Branch' scheduled to open this October
In real estate investment, the entry of large shopping malls acts as a key variable in revitalizing commercial districts. Especially, areas where large-scale complex shopping malls like 'Starfield' are established naturally experience a surge in foot traffic and show a pattern of growing into core commercial zones.
Recently, with the confirmation of the 'Starfield Village' opening in Paju Unjeong New Town, interest in commercial facilities within Unjeong New Town has increased. Among them, the 'Unjeong Station HB Housetory City' commercial facility, directly connected to GTX-A Unjeong Station, is attracting investors' attention due to its station area location, central commercial district, and expected synergy effect with Starfield.
Large complex shopping malls are not just simple shopping spaces but become the consumption hubs within the region. In particular, mega shopping malls like 'Starfield' are designed as complex spaces encompassing leisure, culture, dining, and entertainment, which promotes an increase in dwell time and revitalization of commercial districts.
In fact, areas where Starfield has opened tend to see a sharp rise in the value of commercial facilities.
When Hanam Starfield opened in 2016, the Hanam Misa commercial district rapidly grew. In the early stages of opening, annual visitors reached 25 million, significantly reducing vacancy rates in commercial facilities in Hanam Misagangbyeon City and increasing rental prices for commercial spaces.
Goyang Starfield, which opened in 2017, had a major impact on expanding the Ilsan Seo-gu commercial district. Especially, vacancy rates in commercial facilities around Deogyang-gu and Ilsan Seo-gu decreased, and startups such as cafes and restaurants became active.
As such, areas where Starfield is established naturally see an increase in foot traffic and become core commercial districts.
Amid this trend, the 'Unjeong Station HB Housetory City' commercial facility in Unjeong New Town is gaining attention among investors. It is a super-station area adjacent to both GTX-A Unjeong Station and Gyeongui-Jungang Line Unjeong Station, and is located in the central commercial district of Unjeong New Town, making it highly likely to become the core of the commercial district.
In particular, synergy effects are expected with the 'Starfield Village Paju Unjeong Branch,' scheduled to open this October. Starfield Village will be a complex shopping mall smaller than a typical Starfield but equipped with premium shopping, dining, and cultural facilities.
Once Starfield opens, foot traffic within Unjeong New Town is expected to surge, and consumption patterns are likely to be activated. Additionally, with the opening of the GTX-A line enhancing accessibility to Seoul and major metropolitan areas, the area around Unjeong Station is likely to grow into one of the leading commercial centers in the metropolitan area.
'Unjeong Station HB Housetory City' boasts some of the best location conditions even within Unjeong New Town.
It is a double station area with GTX-A Unjeong Station and Gyeongui-Jungang Line Unjeong Station, and is located in a prime spot within the central commercial district of Unjeong New Town. With the opening of Starfield Village Paju Unjeong Branch (October 2025), commercial district revitalization is expected, making it a region with high scarcity of commercial facilities and low vacancy risk.
A real estate expert commented, “Areas where large complex shopping malls enter tend to see activated consumption patterns and higher rental yields for commercial facilities,” adding, “Unjeong Station HB Housetory City is a key commercial facility that can simultaneously benefit from the Starfield effect and the GTX-A opening effect, making it a potentially stable long-term investment.”
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