All 55, 65, and 77-inch Models Score 90 Points... Highest Since 2019
"One of the Best TVs You Can Buy"... Praised for Color Accuracy and Viewing Angles
Equipped with Alpha 11 AI Processor... Enhanced Picture Quality and Sound
Hisense and TCL Only Reach 70s Even with Mini LED
OLED Market Share Surpasses 80% in North American Premium TV Market
LG OLED Evo recently dominated the Consumer Reports TV ratings in the United States, taking all top 10 spots and being recognized as the best product in the key premium TV market of the U.S.
In particular, the LG OLED Evo G4 models in three sizes?55, 65, and 77 inches?all scored 90 points, known as the "magic score," making them the highest-ranked products among a total of 400 evaluated.
According to the electronics industry on the 24th, this is the first time since 2019 that a TV has scored above 90 points in Consumer Reports' product evaluations. Consumer Reports is highly trusted as it conducts tests by purchasing products directly without sponsorship and operates through subscription fees and member donations.
Regarding the 65-inch OLED Evo G4, Consumer Reports described it as "one of the best TVs you can buy." It praised its excellent color accuracy, deep black expression, and unlimited viewing angles, concluding that it has "no drawbacks."
LG Electronics equipped the OLED Evo G4 with the industry's only OLED-dedicated artificial intelligence (AI) picture and sound engine, the 'Alpha 11 AI Processor.'
This processor adjusts colors reflecting the video creator's intent, upscales pixel-by-pixel to deliver a clear picture, analyzes the installation space to provide optimized spatial sound, and converts 2-channel audio sources into a virtual 11.1.2 channel to deliver immersive sound.
In contrast, Chinese leading TV manufacturers Hisense and TCL's LCD TV products barely surpassed the 70-point range, even with their higher-end Mini LED models.
Hisense's 85-inch LCD TV (UX) scored 74 points, the highest among its products, while TCL's 65-inch LCD TV (QM851G) scored 73 points. There was a clear score gap compared to domestic OLED TV products.
According to market research firm Omdia, last year North America accounted for 28.8% of the global premium TV market priced above $1,500 based on shipment volume. When the threshold is raised to $2,500, North America's market share expands to 30.6%. This means about one-third of the world's premium TVs are sold in the North American market.
In North America, the market share of OLED TVs, including LG OLED TVs, is on the rise. In the market above $1,500, OLED TVs recorded a shipment share of 59.5%, and in the market above $2,500, they achieved an overwhelming 81.5% share.
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