Meme Character Chill Guy (CHILLGUY) Collaborates with Acmedlavie (ACMEDLAVIE)

In the rapidly changing world of trends, the meme character that set social media ablaze, ‘Chill Guy,’ has teamed up with the stylish streetwear brand ACMEDLAVIE (ADLV). Under the slogan "Stay CHILL, but keep your style sharp!", this limited edition collection, created through the collaboration of the two brands, captures a free-spirited and trendy street vibe.

Chill Guy is a fictional bear character created by digital artist Phillip Banks (@phillipbankss) in October 2023. First revealed on X (formerly Twitter), it quickly became a global trend, especially on TikTok. Known for his gray sweater, jeans, and somewhat cheeky expression, this character grew into a meme symbolizing the MZ generation’s ‘cool attitude’ with the message “Stay Chill even when it’s tough.” As a result, the Chill Guy meme has expanded beyond various social media platforms into fashion and lifestyle, creating a new trend known as the ‘Chill Guy style.’

This collection was completed by combining Chill Guy’s unique character with ACMEDLAVIE’s stylish design. Comprising hoodies and short-sleeve tees, this line showcases the essence of street fashion through sophisticated designs featuring the Chill Guy character and the brand’s logo. Rather than simple graphics, the collection infuses Chill Guy’s relaxed vibe and wit into fashion, emphasizing a stylish yet casual mood.

The collection is available in limited quantities exclusively on the official online store and Musinsa, with select items also available at offline stores. From March 20 to April 3, a 10% discount will be offered on the official online store and Musinsa. Additionally, new members signing up on the official website will receive a 10,000 KRW coupon, KakaoTalk friends will get an extra 3,000 KRW discount, and there will be gift promotions based on purchase amounts.

The street mood collection created by Chill Guy and ACMEDLAVIE is expected to become more than just fashion?it will establish itself as a cultural icon. Through this limited edition collection launching on March 20, you can experience both trendy sensibility and a relaxed lifestyle simultaneously.