TXR Robotics is soaring on its first day of listing compared to its initial public offering (IPO) price. The news that Coupang Inc. has surpassed Amazon, the world's largest e-commerce company, to rank second among the world's most innovative retail companies appears to be influencing investor sentiment toward TXR Robotics.
Um In-seop, CEO of TXR Robotics, stated, "Industrial cleaning robots are experiencing a surge in demand not only in logistics centers but also in various commercial facilities such as large supermarkets, airports, and hotels. There is also a very high potential for expansion into special-purpose robot markets like firefighting robots." He added, "Our logistics automation system, with its unique technological capabilities, is attracting significant interest beyond the domestic market, including Southeast Asia and South America, and we plan to accelerate our global market expansion."
As of 9:43 AM on the 20th, the stock is trading at 25,000 KRW, up 85.19% from the IPO price.
Founded in 2017, TXR Robotics was created through the merger of logistics automation specialist ‘Taeseong System’ and ‘Rotal,’ which possesses robotic automation technology. The largest shareholder is Eugene Logistics, holding a 67.55% stake including related parties. From the 26th of last month to the 5th of this month, institutional investors participated in demand forecasting, and the IPO price was set at 13,500 KRW.
The company has built a broad portfolio of robots and logistics automation products to meet the automation demands of various industries. Notably, it internalizes both hardware (H/W) and software (S/W) capabilities to provide a one-stop, customer-tailored turnkey business covering project planning, design, procurement, manufacturing, construction, and maintenance. It has handled numerous projects for Coupang, CJ Logistics, Lotte Global Logistics, and Logen Courier.
Based on differentiated robotics and logistics automation technology, TXR Robotics is innovating the entire logistics process and expanding its business scope. Regarding robotic automation, it has independently developed autonomous mobile robots (AMRs) equipped with ultra-precise sensor docking technology. By applying Mecanum wheels, which allow omnidirectional movement, it succeeded in commercializing this technology for the first time in Korea. In logistics automation, it has secured a sorter product lineup equipped with ultra-compact and ultra-high-speed sorting technology and maintains the title of ‘No. 1 market share in wheel sorter’ based on deliveries to the largest e-commerce company in Korea.
The intelligent wheel sorter, which integrates technology, combines a conventional conveyor with a wheel sorter and is equipped with functions such as diverting (changing direction), switching (changing routes), and merging (joining routes) of cargo. It applies a wheel roller pitch of 55mm, one of the smallest in the world, accurately sorting cargo from small items weighing 50g to large items up to 30kg. It supports multi-angle discharge from 30 to 90 degrees and up to 6-way directional separation, handling 6,000 to 8,000 items per hour.
The in-house developed Sorter Management System (SMS), equipped with merge control technology and facility operation know-how, boasts world-class sorting accuracy. The company explained that compared to competitors’ solutions, it has secured competitive advantages in various aspects such as discharge angle, separation direction, processing performance, cargo specifications, and SMS.
TXR Robotics is challenging entry into the global service robot market, projected to reach $103.3 billion (approximately 149 trillion KRW) by 2026. This business provides special-purpose robot solutions such as firefighting, smoke extraction, and cleaning in 3D industries or environments difficult to access on-site. Last month, it signed a strategic memorandum of understanding (MOU) with Chinese robot company GuoXing Intelligent for exclusive domestic supply of firefighting robots and plans to launch firefighting robot products adjusted for the domestic environment. An agent contract related to cleaning robots with Chinese robot company Pudu Robotics is also planned.
Lee Chang-hee, a researcher at Samsung Securities, said, "The main customer is understood to be Coupang, which is estimated to account for more than 60% of total sales. Given the high proportion in the current order backlog, Coupang as a single customer holds a significant share of sales."
He added, "Based on its references so far, TXR Robotics is continuously pursuing new customer contracts globally, including in the logistics business sector. Since starting supply to Coupang in 2021, it has proven its technological capabilities by supplying more than 70% of all wheel sorters in Coupang’s logistics centers to date," he emphasized.
According to the distribution industry, Coupang ranked second in the retail sector among the ‘Most Innovative Companies in the World in 2025’ selected by the U.S. technology and economic media ‘Fast Company.’ Fast Company selected 609 companies across 58 industries, including automotive, robotics, home appliances, and beauty, that demonstrated innovative business achievements.
Coupang was evaluated as the second most innovative company in the retail sector, following clothing retailer J.Crew, which ranked first. IKEA ranked third, Pandora, the world’s largest jewelry manufacturer, fourth, and Fast Retailing, the parent company of Uniqlo, fifth. Amazon, the world’s largest e-commerce company, ranked eighth.
Fast Company described Coupang as “a ‘one-stop’ e-commerce platform that continuously drives customer revisits by integrating Rocket Fresh, Coupang Play, Wow Membership, and free shipping benefits,” and assessed that “the solid logistics infrastructure built over the past 15 years is the essence driving its explosive growth.”
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