Nomus, SHINee Onew's Major US Tour Stops Sold Out... "Strengthening Overseas Tour Competitiveness"

Artist intellectual property (IP) solution specialist Nomus announced on the 17th that it will hold a solo North American tour for SHINee member Onew. Tickets for major cities such as New York, San Francisco, and Los Angeles are already sold out.

Poster for Onew's North America Tour 'ONEW THE LIVE: CONNECTION in USA'. Provided by Normous

The concert will start on the 24th of next month (local time) in New York, followed by Detroit on the 26th, Washington D.C. on the 28th, and Chicago on the 30th. Additionally, the tour will take place in eight North American cities, including Dallas on May 2nd, Houston on the 4th, San Francisco on the 7th, and Los Angeles on the 9th.

Nomus has established various cooperative relationships with Onew’s agency, Griffin Entertainment. Utilizing IP, they jointly manage domestic and international performance schedules and support platform services such as messaging, fan clubs, and online concert streaming. They also provide artist commerce (MD) and content, collaborating to maximize additional revenue from artist IP.

Nomus aims for a ‘One IP Multi-Service’ approach, offering multiple services for a single artist. Along with operating the fandom platform 'fromm,' they provide various services connecting artists and fans, including content, commerce, and concert planning, generating business synergies.

Since 2022, Nomus has expanded its references by planning overseas tours for K-POP artists in North America. They have managed overseas tours for top domestic artists such as SF9 in 2022, P1Harmony and MAMAMOO in 2023, and Wheein, Cha Eun-woo, and IU in 2024. They also participated in Taemin’s North American tour held in five cities this February.

A Nomus representative emphasized, “With a close network of local promoters and planning capabilities utilizing our own fandom data, Nomus holds an overwhelming advantage in conducting large-scale North American overseas tours. We will strengthen our business model so that fans can communicate with artists, enjoy diverse experiences, and achieve a win-win situation with entertainment companies.”