Tourists Increase Thanks to Dramas Like "Welcome to Samdalli"
Jeju Plans to Expand Promotional Activities Including Tour Programs
The Netflix original series "Poksak Soksassuda" is ranking among the top worldwide in viewership. Jeju Island, which supported the production location of the work, is expecting promotional effects.
According to Jeju Island on the 16th, the province and the Jeju Content Promotion Agency have provided administrative support such as scouting filming locations for about 1 year and 2 months since the end of 2022 for the production of "Poksak Soksassuda," along with a location incentive of 50 million KRW to the production company Pan Entertainment. This project offers incentives for video production costs and administrative support for scouting filming locations to attract works set in Jeju.
"Poksak Soksassuda" is a drama that depicts the life of Aesoon and Gwansik, natives of Jeju, through the four seasons. IU, Park Bo-gum, Moon So-ri, and Park Hae-joon star in the lead roles. After Act 1 (episodes 1 to 4) was simultaneously released in about 190 countries on the 7th, it received a high rating in the 9-point range on the Internet Movie Database (IMDb).
The work features famous Jeju landmarks such as Seongsan Ilchulbong, Gimnyeong Beach, Jeju Mok Gwana (Jeju Provincial Office), and the buckwheat flower fields in Ora-dong. With the success of "Poksak Soksassuda," expectations for attracting tourists are also growing.
Locations such as Ojo Port in Seongsan-eup, Seogwipo City, featured in the drama "Welcome to Samdalli," Shindo Port in Daejeong-eup, Seogwipo City, and Changkom Rock in Juchon-eup, as well as Goseong Oil Market in Seongsan-eup, Seogwipo City, and Geumnung Fishing Village Welfare Center in Hallim-eup, Jeju City, which appeared in "Extraordinary Attorney Woo" and "Our Blues," continue to attract many tourists even after the dramas ended.
Based on this, the Jeju Tourism Organization is exploring promotional activities such as introducing cultural experience content for Japanese tourists. In June last year, Japanese travel product planners toured Jeju filming locations, and in August, a Jeju Hallyu tour program with influencers was conducted.
Starting from the 6th of this month, the organization will support travel agencies developing Jeju tourism products themed on Hallyu with up to 3 million KRW. For tourism products accompanied by influencers with more than 50,000 followers, support will be provided for souvenirs, entrance fees to tourist sites, experience fees, and vehicle rental costs.
A representative from the Jeju Content Promotion Agency said, "With the ongoing success of Jeju location-based works, there is an internal consensus on the need to expand the budget, and we will strive to further expand the attraction of filming locations in the future."
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