- Peak transaction amount of 200 million KRW per minute, 3.3 billion KRW in one hour
- Achieving results not only domestically but also overseas... Establishing itself as a specialized platform for experience consumption
RXC (CEO Hanik Yoo), which operates the retail media platform PRIZM, achieved a record-breaking transaction amount of 3.3 billion KRW within one hour during the 'Guam/Saipan' travel live promotion held on the 25th of last month, marking the highest performance ever in the travel sector. Notably, the peak transaction amount per minute during the live broadcast reached 200 million KRW, firmly proving its competitiveness in the premium overseas travel market.
This promotion was part of PRIZM's premium overseas travel specialized brand, IN trip, offering free travel package products that included premium resort accommodations in Guam and Saipan. Centered around top-tier resorts such as Guam Dusit Beach and Dusit Thani, and Saipan PIC and Kensington Hotel, a variety of products were composed to attract high interest from family travelers and customers seeking premium hotel stays.
The background of this achievement lies in PRIZM's unique collaborative strategy with travel influencers for group purchases. Based on expertise in planning and selling travel products and extensive cooperation experience with numerous travel influencers, PRIZM designed products optimized for Guam and Saipan travel. Additionally, by turning influencers' vivid travel tips and local information into content, they provided useful information to customers and attracted attention. Through this, they went beyond simple discount promotions to enhance the value of travel experiences and maximize consumer satisfaction.
In particular, this travel product was composed as a 'semi-package' product that combines the advantages of packages and free travel, which has recently gained popularity mainly among the MZ generation, enabling a more comfortable travel experience. Furthermore, differentiated benefits that enhance consumer convenience were extensively prepared, including ▲room upgrades ▲family package special prices ▲pickup and traveler insurance included ▲choice of departure from Incheon or Busan. Along with this, they supported a 50,000 KRW first-come-first-served discount coupon and discount coupons for new subscribers, ensuring price competitiveness as well.
PRIZM has been achieving high results by continuously introducing differentiated experience products not only in the domestic but also in the overseas travel market. The Vietnam Phu Quoc and Nha Trang promotions and the Philippines Bohol promotion held last year each achieved a total transaction amount of about 2.5 billion KRW, and they also conducted the first-ever promotion in Korea commemorating the opening of the Danang Fusion Resort by the Vietnam premium hotel group Fusion Hotel Group.
As an 'experience consumption specialized platform,' PRIZM continues to break records with outstanding achievements in the domestic and international hotel and travel markets. Following the 5 billion KRW transaction amount recorded during the live promotion of The Siena Resort held in February, PRIZM has secured results in the 3 billion KRW range in this overseas travel promotion as well, establishing itself as a leading platform in the premium experience consumption market.
PRIZM CEO Hanik Yoo stated, “PRIZM is receiving great love from consumers by providing differentiated experiences in the hotel and travel markets and continuously breaking records every day,” adding, “We will further solidify our position as a premium experience consumption platform based on our unique retail media capabilities.”
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