KOSDAQ-listed company Bitmax (formerly Maxst) has incorporated major cryptocurrencies such as Bitcoin and Ethereum into its corporate financial strategy assets, embarking on a full-scale cryptocurrency investment journey.
Bitmax announced on the 10th through a recent disclosure that it acquired cryptocurrency assets worth a total of 8 billion KRW, including 50 Bitcoins and 268 Ethers. The company plans to store these assets through KODA (Korea Digital Asset Custody), the largest cryptocurrency custodian in Korea, to ensure safe management and enhance reliability.
Bitmax intends to maintain the holding ratio of Bitcoin to Ethereum (by value) at 9 to 1 as part of its financial asset strategy. Recently, it has also been pursuing plans to increase the proportion of Ethereum in its cryptocurrency investments.
A Bitmax representative stated, “World Liberty Financial, operated by the Trump family, has recently been actively purchasing Ethereum and currently holds more than 12,000 units.” He added, “Ethereum has established itself as a core element of DeFi (decentralized finance) projects, and the cryptocurrency financial ecosystem is likely to expand beyond Bitcoin to Ethereum.”
While maintaining Bitcoin as a key strategic asset, Bitmax plans to adopt a strategy that also incorporates major portfolio assets of the Trump presidential family.
Bitmax introduced a business model that makes Bitcoin a core asset of financial strategy for the first time in Korea, benchmarking the successful cases of MicroStrategy in the United States and MetaPlanet in Japan.
MicroStrategy, originally a software and data analytics company, is famous for holding the largest amount of Bitcoin worldwide. Since 2020, the company has continuously purchased Bitcoin and currently holds over 470,000 units, with the related asset value estimated at about 80 trillion KRW.
MetaPlanet started as a hotel development company but adopted Bitcoin as a strategic asset for the first time in Japan, earning the nickname “Japan’s MicroStrategy.” As of February last year, it held 1,762 Bitcoins, and its stock price surged more than 4,000% within a year alongside the rise in Bitcoin prices.
Bitmax’s recent decision is analyzed as part of a trend where domestic companies recognize Bitcoin not merely as an investment asset but as a strategic asset.
Recently, political circles have also seen active discussions on stablecoins, ETF approvals, and Bitcoin reserves, increasing the likelihood that corporate Bitcoin holdings will become a strategy for inflation hedging and asset diversification beyond simple investment.
A Bitmax representative said, “By incorporating Bitcoin as a corporate strategic asset, our goal is to secure future growth potential and maximize corporate value,” adding, “We will aggressively acquire cryptocurrency assets based on a long-term asset management strategy.”
Industry experts are paying close attention to the impact of Bitmax’s strategic Bitcoin holdings on the domestic market.
A financial industry insider analyzed, “The adoption of Bitcoin by companies is increasingly common in the global market,” and “Bitmax’s decision is likely to serve as a catalyst for the introduction of cryptocurrency assets by listed companies in Korea.”
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