Gravity Opens Olive Young Offline Stores

Gravity, a hair loss shampoo brand born from KAIST patented technology, officially launched in Olive Young's offline stores nationwide starting from the 10th.

Gravity, which first debuted on Olive Young's online mall last January and sold out completely within 39 minutes, has continued to experience frequent sellouts, gaining popularity in the market. Olive Young has stocked Gravity in 686 offline stores nationwide, including major locations such as N Seongsu Branch, Myeongdong Town Branch, Hongdae Branch, and Gangnam Town Branch. On the first day of its launch, Gravity ranked among the top sellers in the hair care category.

Gravity shampoo applies KAIST patented ingredient Liftmax 308™ to simultaneously address hair loss and volume care, making it an innovative product. Clinical trials have proven that just one use increases hair thickness by 19.22% and improves hair volume by 87.27%. After two weeks of use, the hair loss reduction rate was confirmed to reach 73.23%.

It has received great responses from consumers in their 40s and 50s concerned about hair loss and thinning hair, as it has been published not only by overseas accredited clinical institutions but also in SCI-level journals.

Gravity shampoo, launched in April last year, surpassed 700,000 bottles produced in just 10 months. It also attracted global attention by showcasing its innovative technology at CES 2025 this January.

Um Sungjun, Sales Director of Polyphenol Factory, said, "The offline launch at Olive Young is part of an omni-channel strengthening strategy to expand customer experience and break down the boundaries between online and offline distribution channels," adding, "In May, we plan to expand operations to 1,000 Olive Young stores."

He continued, "As we are currently receiving active export proposals from North America, Europe, Japan, and the UAE, we will continue to grow so that more domestic and international customers can easily access Gravity."

Gravity is preparing a large-scale overseas sales event in May to enter the European market. It is accelerating its global market expansion through direct purchase contracts with Rakuten headquarters in Japan and launching in the North American market.