Branding and Identity of the "AI and Dae-Ja-Bo City"
Series Like "The Happy Bus Day" Gain Popularity
The city of Gwangju announced on the 9th that its promotional video, "Shining Future City, Gwangju Metropolitan City," surpassed 200,000 cumulative views since its first upload on the official YouTube channel "BitTube" on the 6th of last month.
The four-minute promotional video, produced for Gwangju's city branding, showcases daily life in Gwangju, including being the city of Han Kang, the first Korean Nobel Literature Prize winner; Korea's leading AI city where AI companies and talents gather; a city opening the era of 30 million annual visitors with the opening of a large-scale shopping mall; and a city focused on public transportation, bicycles, and walking, known as a "Dae-Ja-Bo" (public transportation, bicycle, pedestrian-centered) city.
The city produces promotional videos every year to enhance Gwangju's appeal and brand image and to spread awareness of key policies. The videos are used for promotional activities through various media, including domestic and international events, TV, social networking services (SNS), and electronic billboard advertisements.
In particular, the "The Happy Bus Day" video series, which tours every corner of the "Dae-Ja-Bo City Gwangju" by bus, and the "The Special Gwangju" series, which highlights the city's hidden charms, are gaining popularity. In the "Spocation Gwangju" video, where sports and relaxation meet, last year's trending figure, cheerleader Lee Jueun, introduces Yeomju Gymnasium (with 72,000 views), attracting attention.
Additionally, the city has been gaining attention by promoting major tourist attractions such as the May 18 Democracy Plaza, Jeonil Building 245, K-POP Star Street, and Mudeungsan Wonhyo Valley via bus 1187 (with 91,626 views); exploring Gwangju's culinary scene by subway (26,000 views); and introducing Sajik Park and Yangnim-dong via Geumnam 55 bus (46,486 views).
In line with "2025 Gwangju Year of Visit," the video "Inviting You to the Romantic City of Gwangju," which features attractions such as Jiya Bridge, Gwangjuho Lake Ecological Park, Maekmundong Forest Trail, Yangnim-dong Penguin Village, Wooilson Missionary House, and Geumnam Butterfly Garden, has recorded over 106,000 views, drawing significant attention.
Park Gwangseok, spokesperson, said, "We are grateful for the interest and encouragement from citizens for Gwangju's official promotional video," and added, "We will continue to strive to produce various promotional videos that can further raise Gwangju's profile and generate enthusiastic responses."
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