LX Hausys, 'Materials Are the Clothes That Space Wears'... Pop-up Design Exhibition

Experiential Pop-up Design Exhibition "TRENDSHIP" Opens
Interior Design Meets Fashion for "Synergy"

On the 7th, LX Hausys announced that it will hold an experiential pop-up design exhibition titled "2025 TRENDSHIP," themed around the meeting of interior design and fashion.

The event will take place from the 8th to the 30th at "Week Alley," a specialized event space located in Bukchon, Seoul. At this year's TRENDSHIP, LX Hausys proposed the core keyword of this year's design trend, "Synergy-SY(E)NERGY," which signifies the new energy generated when things come together. The TRENDSHIP space was also designed as a showroom that embodies the meeting of LX Hausys' interior products and fashion, based on the new perspective that "materials are the clothes that space wears."

Visitors are exploring interior design theme spaces at the experiential popup design exhibition 'Trendship' by LX Hausys. Photo by LX Hausys

Upon entering the first floor, visitors will find the "Theme Show Window" space, composed of garments and accessories featuring LX Hausys' product patterns. Additionally, the "Theme Stage," decorated based on this year's design themes, allows visitors to experience interior spaces tailored to each theme. There is also an exhibition zone displaying garments that reinterpret LX Hausys' product designs, such as Diamant wallpaper, into fashion through collaboration with the fashion brand "Our," as well as a virtual photo shoot space created using artificial intelligence (AI).

The second floor is designed as an interactive experience area for visitors. Here, visitors can create their own patterns using AI to decorate miniature spaces or merge their face photos into fashion photo shoots to experience being a model in the "Synergy Studio." Other attractions include the "T-shirt Workshop," where visitors can combine design patterns to create their own T-shirts, and the "VR Zone," where they can experience themed spaces through virtual reality (VR).

An LX Hausys representative stated, "We expect to provide a unique experience through this experiential pop-up exhibition in Bukchon, where the latest trends and tradition coexist, delivering LX Hausys' distinctive and positive brand experience." They added, "We will continue to propose innovative interior trends that reflect customers' lifestyles and communicate more closely with customers through various channels."