NVIDIA Also Gives a Thumbs Up, iLive Creating 3D Motion [AI Revolution](143)

Interview with Dohee Lee, CEO of iLive
US Big Tech and French Luxury Brands Show Interest
"Animation Generation AI to Launch in 2027"

The movement created on the 3D motion generation website 'Jenaymo' applied to the Pikachu character. Photo by Yeongju Jeon

"A person dancing like ballet." When typing this phrase into the prompt on the 3D motion generation website 'Jenaimo,' the Pikachu character on the screen raised its arms and spun gracefully. Another character straightened its upper body and softly lifted one leg, striking the basic ballet pose called 'attitude.' Dohee Lee, CEO of iLive, which developed Jenaimo, stated, "You can generate a character's movement in just 3 seconds with a simple command."

In its third year since founding, iLive is showcasing world-class technology, attracting attention from the global market. Not only did it win the Innovation Award at the world's largest electronics and IT exhibition 'CES 2025' held earlier this year, but executives from big tech companies like NVIDIA and Microsoft (MS) also visited the iLive exhibition booth. The calls of interest are not limited to tech companies. At 'Viva Technology,' Europe's largest startup exhibition held last May, a French luxury brand requested to create advertisements together with iLive. A global automobile company visiting the exhibition also proposed content collaboration that allows interaction between drivers and passengers. CEO Lee said, "Although we are still in the early stages, we are discussing cooperation plans with companies that have recognized iLive's potential."

The reason iLive has gained a reputation on the global stage is that it has achieved both speed and quality. "It usually takes an animator about 10 hours to painstakingly create a single motion. Instead, using Jenaimo can reduce that time by 99%. In terms of quality, there is almost no difference from manual work. We have secured hundreds of thousands of motion data units, and our self-developed AI model can produce 10 outputs when taught 1."

Lee Do-hee, CEO of iLive

Of course, the challenges faced by CEO Lee and iLive in implementing 3D motion were not always smooth. He revealed, "Even for the most basic walking motion, there are hundreds or thousands of variations. It could be a toddler's unsteady walk or the gait data of a warrior or zombie. Even with high-quality data, designing and training a proprietary model requires enormous computing infrastructure." He added, "We were able to secure data and infrastructure through the Ministry of Science and ICT's Data Voucher project and AWS's Accelerator program."

Going forward, iLive plans to introduce AI technology that goes beyond motion to generate entire animations. CEO Lee said, "We will launch a tool called 'iLive Studio' in 2027 so that amateurs can easily create 3D content. If spatial computing devices like Apple's 'Vision Pro' or Meta's 'Quest' become commonly used, the popularity of 3D animation will soar. We want to build an ecosystem where anyone can participate in 3D creation without specialized skills or equipment."