Moderately Hard Water Made from Natural Bedrock Water in Cheongju, Chungcheongbuk-do
HiteJinro Beverage is launching a new bottled water brand.
HiteJinro Beverage announced on the 6th that it is launching the bottled water brand 'Joy Water.'
Amid growing attention to health trends such as slow aging, consumers are increasingly scrutinizing the health benefits of bottled water they drink daily, beyond simple hydration. HiteJinro Beverage plans to expand consumer choices with a new product that considers criteria for selecting bottled water, such as mineral content, purity of the water source, and water hardness.
Joy Water contains abundant minerals sourced from nature that invigorate the body and aims to provide enjoyment the moment it is consumed. It is made from clean natural bedrock water from Cheongju, Chungcheongbuk-do, characterized by moderate hardness, smooth swallowing, and refreshing taste.
Unlike most bottled waters that emphasize a clear and clean image, Joy Water applies vivid colors and lively, distinctive characters in its package design to highlight visual enjoyment and a vibrant brand identity. It is available in two sizes, 500mL and 2L, allowing practical choices for use at home or in the office.
Joy Water can be purchased on major online platforms such as Naver Smart Store, Gmarket, and Auction, and will be expanded to offline distribution channels such as large supermarkets and convenience stores in the future.
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