Sh Suhyup Bank Changes Corporate Culture Through 'A·Bo·Yak'

'Very Ordinary Promises' Campaign Launched from Bank President to Team Leaders
Shin Hakgi, Bank President: "Happy Employees Put Customer Satisfaction into Practice"

▲ At the beginning of the new semester, Sh Suhyup Bank President (center front row) is taking a commemorative photo with employees, reaffirming their commitment to the practice of the A-Bo-Yak campaign. Provided by Sh Suhyup Bank.

"I will take care of the plants in my room myself."

"I will not ask employees for reasons when they take leave."

These are the 'Very Ordinary Promises' that Sh Suhyup Bank's managerial staff have set themselves to improve the corporate culture.

On the 5th, Sh Suhyup Bank announced that it will promote the 'A·Bo·Yak' campaign for a 'workplace where employees are happy' and 'creating a healthy corporate culture.'

A·Bo·Yak is an abbreviation of 'Aju Botong-ui Yaksok' (Very Ordinary Promise), inspired by the recent trend of 'Aju Botong-ui Haru (Aboha)' meaning 'a very ordinary day.'

Aboha means finding small joys and happiness in everyday ordinariness, and through the A·Bo·Yak campaign, Sh Suhyup Bank aims to identify and improve unreasonable practices hidden in ordinary daily life and create a happy workplace culture.

Labor Jin Suh, Chairman of Suhyup Central Association, recently emphasized to Sh Suhyup Bank's managerial staff during his nationwide field management tour that "for the bank's sustainable growth, change and innovative leadership that break away from existing conventions are more important than anything else."

Meanwhile, prior to this campaign, Sh Suhyup Bank surveyed all employees on internal practices that need improvement and asked those responsible for tasks and team leaders to select tasks they would practice themselves from the survey results.

Employees proposed improvement tasks such as 'autonomous use of leave,' 'improvement of meeting and dining culture,' and 'making small compliments and encouragement a daily habit.'

Since last year, Sh Suhyup Bank has been conducting the 'Hwangol Taltae Project' to improve organizational culture, selecting and focusing on improvement tasks such as 'reducing face-to-face meetings,' 'minimizing unnecessary reports and document preparation,' and 'work automation.'

Bank President Shin said, "The prerequisite for providing the best service by focusing on customers is employee satisfaction," adding, "We will actively support managerial staff to take the lead in creating a more customer-oriented and productive work environment and focus on making the workplace happy for employees. Through this, we will establish a healthy organizational culture where employees and the company grow together."