[Click eStock] "Coupang, Expected Record High Performance in 2025"

IBK Investment & Securities forecasted that Coupang will achieve its highest-ever performance this year.

Coupang's operating profit in the fourth quarter of last year further expanded after successfully turning profitable in the third quarter. The fourth-quarter revenue reached a quarterly record of $7.965 billion (approximately 11.1139 trillion KRW), and operating profit recorded $312 million (approximately 435.3 billion KRW).

Nam Seong-hyun, a researcher at IBK Investment & Securities, analyzed, "The product margin rate recorded an all-time high of 31.3%, and sales from growth businesses increased about fourfold compared to the previous year," adding, "The number of active customers was about 22.8 million, an increase of more than 10% year-over-year, which leads to a very positive evaluation of the fourth-quarter operating results."

Researcher Nam predicted that Coupang will continue its growth trend this year and achieve its highest-ever performance.

He explained, "The effect of the Rocket Wow Membership price increase is likely to continue at least through the first half of the year, and operating performance is recovering rapidly following the completion of the Farfetch PMI," adding, "We believe Coupang Eats' market dominance is further expanding due to the increase in active customers, and a virtuous cycle is emerging as Coupang Play's content competitiveness expands."