Business Direction for This Year Presented
"Leading the Market Through Synergy With Dealers"
On the 24th, KCC announced that it held a seminar under the slogan "Colors Change the World," communicating with nationwide distribution paint dealers.
About 220 dealer representatives and KCC officials attended this seminar. To enhance accessibility and convenience for dealer representatives in each region, the seminar was held three times in Seoul, Busan, and Yeosu.
KCC announced on the 24th that it held a seminar to communicate with nationwide distribution paint dealerships. Photo by KCC
Despite the challenging business environment last year, KCC expressed gratitude for the hard work of dealers who achieved good results, and took time to introduce this year's business direction, various new products, new technologies, and market information. Additionally, by sharing various excellent dealer cases, the seminar broadened the insights of dealer representatives and provided opportunities to generate new ideas.
KCC holds seminars with dealers annually to communicate with stakeholders such as dealer representatives who are the contact points with customers. This is to firmly establish a mutually beneficial partnership by identifying customer needs and presenting products that meet the market demands.
Hahm Sung-soo, General Manager (Executive Director) of KCC's Distribution Paint Business Division, said, "Although a difficult business environment is expected to continue throughout this year, we will listen to voices from the field and lead the market with the best products and services based on customer and market needs. We will overcome the crisis by creating synergy through coexistence with dealers based on mutual trust."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
