Third Store in Honam Region After Gwangju and Gunsan
Free Americano Promotion
Namyang Dairy Products' ice cream and coffee brand Baekmidang announced on the 21st that it has newly opened 'LF Square Gwangyang Branch' in Gwangyang-si, Jeollanam-do. This store opening is part of a strategic move to expand customer contact points in the Honam region and strengthen brand competitiveness, marking the third store in the Honam area following Gwangju Shinsegae Branch and Gunsan Lotte Mall Branch.
LF Square Gwangyang Branch is a key shopping mall attracting many visitors not only from Gwangyang-si but also from neighboring areas such as Suncheon-si and Yeosu-si, with family customers being the main demographic. Through this store opening, Baekmidang plans to further increase brand awareness within the Honam region and strengthen its connection with consumers.
To celebrate the new opening of the Gwangyang branch, Baekmidang will hold a promotion until the 28th. During this period, all customers who purchase an Americano at Baekmidang Gwangyang Branch will receive one additional cup of the same product for free.
Meanwhile, Baekmidang, launched in 2014, began independent operation this year as a separate corporation 'Baekmidang I&C' from its parent company Namyang Dairy Products to enhance brand competitiveness.
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