Simmons Discusses Tourism Revitalization Plans with Icheon City

Companies, local governments, and universities located in Icheon, Gyeonggi Province, came together to revitalize regional tourism.

On the 20th, Simmons announced that it discussed plans for 'linked tourism activation' to increase the length of stay of tourists in Icheon City with Icheon City Hall in Gyeonggi Province.

The attendees exchanged opinions on ▲PPL promotion of Icheon City’s tourism resources ▲production of tourism promotional videos and tourism guidebooks ▲promotion linked with credit card companies ▲inducing tourism linked with festival visitors and partner organizations ▲development of tourism products.

Simmons announced on the 19th that it discussed plans to promote linked tourism to increase the length of stay for local tourists in Icheon City with the Icheon City Hall at a meeting held in Icheon City Hall, Gyeonggi Province. Photo by Simmons

Lee Jong-sung, Vice President of Simmons, said, "Through closer collaboration between Simmons and Icheon City, we will continue discussions so that tourists visiting Simmons Terrace can also visit other local tourist destinations."

Kim Kyung-hee, Mayor of Icheon City, stated, "Based on the capabilities and potential of Icheon City and partner organizations, we hope to maintain a close cooperative relationship and achieve mutual growth by jointly attracting external tourists, creating happy spaces for Icheon citizens, promoting them, and generating the best tourism synergy."

Simmons is a member and neighbor of the Icheon community, working closely with Icheon City. Last year, it operated the Icheon City tour course passing through Icheon City and Simmons Terrace and signed a resource circulation business agreement. It also collaborated in the Icheon Rice Culture Festival held in October last year.