Aiming to Evolve into a Total Life Care Company
Boramsangjo announced on the 18th that it received the Grand Prize in the Funeral Service category for 12 consecutive years at the '2025 National Consumer-Centered Brand Awards' ceremony held at the Plaza Hotel in Seoul on the 14th.
The 'National Consumer-Centered Brand Awards' is a ceremony where the National Consumer-Centered Brand Awards Evaluation Committee comprehensively reviews and evaluates various factors such as brand leadership, brand management, and consumer satisfaction to select the best brands.
Boramsangjo cited its introduction of the fixed-price system for the first time in the industry, as well as various customer convenience services such as funeral limousines, cyber memorial halls, and LED portrait frames, as the driving force behind winning the award for 12 consecutive years, elevating the funeral culture to a new level.
Boramsangjo is expanding various new businesses to leap beyond traditional funeral services into a 'total life care' company. Along with the pet-exclusive funeral product 'SkyPet,' it provides a service to create customized bio-jewelry called 'Viagem' through its group affiliate, Via Life Science.
Furthermore, in response to the entry into a super-aged society, it is actively expanding its silver care business. In collaboration with AI robot specialist company 'Torook' and digital healthcare company 'Hurei Positive,' it plans to offer AI-based customized services including elderly care, health management, and emotional support. The 'S.E.N.I.O.R' project is also underway, developing a wide range of businesses such as ▲elderly care services ▲cruise travel and tours ▲health functional foods ▲bio-jewelry ▲silver events ▲senior residences.
A Boram Group official stated, "We will continue to advance as a life care leading company beyond the funeral industry based on innovative customer-centered services and differentiated competitiveness."
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