Woori Bank Selects Idol Jang Wonyoung as New Model

Jang Wonyoung and RIIZE Selected as New Faces of Woori Bank
Showcasing the Upgraded Features of Woori WON Banking with Trendsetting Idols
Woori Bank Strengthens Its Youthful Brand Image with Customized Marketing for Every Generation

Woori Bank announced on the 14th that it has newly appointed Jang Wonyoung of the group IVE as a new model.

Woori Bank has added Jang Wonyoung, who is spreading a positive mindset with popular phrases such as Wonyoungjeoksago and Lucky Biki, following IU, who is loved by all generations, Kim Hee-ae for the asset management brand Two Chairs, and the representative 5th generation rookie idol RIIZE.

With this, Woori Bank plans to complete a lineup of brand promotional models that cover all generations and lead trends, strengthening a younger and trendier brand image through customized marketing for each generation.

The newly launched 'Woori WON Banking - WON MORE' advertising campaign focuses on showcasing the evolved features of Woori WON Banking by featuring two idol stars, Jang Wonyoung and RIIZE, at the forefront.

'WON MORE' combines the numerous functions of Woori WON Banking and the financial services of all affiliated companies to provide them more conveniently, embodying Woori Bank's philosophy of prioritizing customer-centric values and meaning to offer customers 'one more (ONE MORE)'.

The first of the three videos in this advertising campaign, the launch edition, features the existing models RIIZE and Jang Wonyoung together, highlighting the smart and special characteristics of Woori WON Banking and generating anticipation for the campaign. The subsequent 'RIIZE of Universal Banking' and 'Lucky Biki Jang Wonyoung' editions explain the advantages of Woori WON Banking by emphasizing each model's unique personality.