Jeonggwanjang Opens Specialized Store 'Everytime Studio' at Incheon Airport

CheongKwanJang Opens First 'Everytime' Specialty Store
Strengthening Brand Experience with Convenient Health Concept

Health functional food company KGC Ginseng Corporation's CheongKwanJang has opened a specialized store called 'Everytime Studio' at Incheon International Airport Terminal 2.

CheongKwanJang explained on the 7th, "With the increase in passengers at Incheon International Airport following the COVID-19 pandemic, we opened the store to provide a unique brand experience of Everytime." According to Incheon International Airport Corporation, last year's passenger performance for international flights reached 70,669,246, the highest since the airport opened in 2001.

Incheon Airport 'Everytime Studio' store. (Photo by Jeong Gwan-jang)

'Everytime Studio' is a specialized store that enhances the Everytime brand story and experiential content, located near Gate 248 on the 3rd floor of Terminal 2 (T2) at Incheon Airport, covering approximately 27㎡.

'Everytime Studio' is designed in red tones using light interior materials to match the brand concept of 'conveniently healthy.' It is designed to allow easy and simple selection of representative products such as 'Everytime Royal,' 'Everytime Film,' and 'Everytime Flavor' according to TPO (time, place, occasion).

Additionally, the center of the store features a space reminiscent of an airport baggage conveyor belt. Here, recommended Everytime Films for different travel destinations are introduced, and props such as travel suitcases and departure flight information boards are arranged to evoke the excitement of travel before boarding a plane. Furthermore, a 'Pick and Mix Zone' is provided where customers can purchase Everytime Films in small quantities, offering a new purchasing experience.

Various events are also available. Until the 21st, customers who visit 'Everytime Studio' can participate in a 100% winning event and an Instagram certification event. Additionally, all customers who purchase products at 'Everytime Studio' until the end of this month will receive extra benefits.