- Limited Edition 'Yves Saint Laurent Love Collection' Inspired by Unwavering Love and Passion Released
- Ros? Perfectly Embodies Chic Attitude and Bold Charisma
YOUNG, EDGY, LUXURY Couture cosmetic brand ‘Yves Saint Laurent Beauty (YSL Beauty)’ recently unveiled its first campaign photoshoot featuring Ros?, who was appointed as the brand’s official ambassador.
In the 'Yves Saint Laurent Love Collection' campaign, inspired by unwavering love and passion, Ros? showcased a chic all-black styling paired with a sensuous makeup look capturing a pink-hued sunset, adding modernity to her bold charisma. Especially, while maintaining YSL Beauty’s signature edge and luxury, she overwhelms everyone with her unique aura against a romantic backdrop where the blue sky turns pink. Ros? maximized the luxurious, ultra-close glow skin completed with YSL Beauty’s 'Mesh Pink Cushion' and filled the screen solely with the cushion, expressing a bolder gaze without any special props, achieving perfect harmony with YSL Beauty.
The ‘Yves Saint Laurent Love Collection’ is a limited edition collection inspired by the moment when the blue sky is dyed pink by the sunset, consisting of five items that enhance charm. These include the 'Mesh Pink Cushion' that creates a lovely pink glow skin, the 'Couture Mini Clutch 125 Blooming Rust' that offers a sensuous eye makeup capturing the pink sunset, the romantic soft coral-colored ‘Candy Glow Lip Balm 7B Nude Pleasure,’ the clear baby pink ‘Watershine Lipstick 44 Nude Lavallier,’ and the red ‘Rouge Pur Couture The Slim 1966’ symbolizing unwavering love. Notably, the 'Couture Mini Clutch 125 Blooming Rust' is a newly released color for this collection, and the lip products including the 'Mesh Pink Cushion' feature special designs exclusive to the 'Yves Saint Laurent Love Collection,' enhancing their collectible value.
A customer event was also prepared. To celebrate the collection launch, YSL Beauty will hold pop-up events at eight department stores nationwide, starting from Lotte Department Store Main Branch on February 1st through the end of March, including Shinsegae Department Store Gangnam Branch. At this pop-up event, customers can directly experience YSL Beauty’s best products including the Yves Saint Laurent Love Collection and receive personalized beauty curation services to get product recommendations tailored to themselves, providing a special experience.
Meanwhile, the campaign video and behind-the-scenes stills of the 'Yves Saint Laurent Love Collection' with Ros? will be released later through fashion and beauty magazine channels. The 'Yves Saint Laurent Love Collection' officially launches on January 31st and will be available at YSL Beauty department store counters nationwide and online malls.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
