WG&S Opens 'Monkey Shoulder Flagship Store'

Operated at Wine & More Seongsu Station Branch

William Grant & Sons Korea announced on the 24th that it will open the flagship store of its blended malt whiskey brand 'Monkey Shoulder' at Wine & More Seongsu Station branch.

Through operating the Monkey Shoulder flagship store, the company plans to provide consumers with a brand experience while expanding the brand's accessibility to young people, as the Seongsu area is known for its high foot traffic visiting pop-up stores.

First, on the exterior showcase of Wine & More, visitors can see the 'SEE MONKEY' campaign images emphasizing the brand's identity. The exterior captures attention using Monkey Shoulder's signature orange color and visualizes the brand image with elements such as headphones and turntables that express Monkey Shoulder's witty and lively energy. Inside the store, there is a dedicated Monkey Shoulder zone along with displays of William Grant & Sons Korea's representative brands such as 'Glenfiddich,' 'Balvenie,' and 'Hendrick's Gin.'

A representative from William Grant & Sons Korea said, "This flagship store was planned with the hope that it would be a space where consumers can directly see and experience the Monkey Shoulder brand beyond just a sales space," adding, "We expect Monkey Shoulder's vibrant and fun energy to be well loved in Seongsu, a youthful district."