Low-irritant Functional Cosmetics Larucell Officially Launched at Hyundai Department Store Be Clean

The low-irritant functional cosmetics brand ‘Larucell’ has officially entered Hyundai Department Store’s Be Clean.

Hyundai Department Store’s Be Clean select shop showcases only products that contain natural ingredients, do not conduct animal testing, and use eco-friendly recyclable packaging, making it a place that has steadily gained popularity and a loyal fan base.

Larucell is a brand that has consistently been loved by people with skin concerns or pregnant women by thoroughly excluding harmful substances to the human body. As the pioneer of skincare for pregnant women, Larucell was selected as a promising small and medium-sized enterprise in Gyeonggi Province last year, promoting Korea’s product technology overseas.

Premium skincare brand 'Larucel' located inside Hyundai Department Store

A Larucell representative stated, "Harmful ingredients in cosmetics can cause skin troubles, allergies, and transdermal toxicity, but Larucell strictly excludes harmful substances from the product development stage to produce only safe products," adding, "We believe that Be Clean’s values align well with Larucell, and we are very pleased to join, looking forward to meeting customers who seek and appreciate such products."

Meanwhile, Hyundai Department Store launched its first Be Clean store at The Hyundai Seoul in 2021, followed by the opening of the 2nd and 3rd stores at Pangyo and Mokdong branches in October and December last year, respectively.

In April last year, they also opened ‘Be Clean Essential,’ a specialized perfume and diffuser store on the first floor of the Jungdong branch. It is a popular destination for foreigners seeking K-Beauty, with foreigners accounting for a quarter of last year’s sales.