Blauer X Pirelli, Capsule Collection Targeting 25-26 FW Season

Collaboration Collection of Two Leading Brands in Innovation and Design Unveiled at 2025 Milan Men's Fashion Week

Blauer and Pirelli, at the forefront of innovation and design in their respective fields, present a four-piece outerwear capsule collection targeting the FW 25-26 season.

This collection combines Blauer's essential functionality with Pirelli's passion for design, consisting of an exclusive set of four genderless outerwear pieces made from recycled materials. While Blauer is deeply rooted in workwear and technical outerwear, Pirelli represents excellence in technology development, performance, and sports. Sharing common values of attention to detail, high quality, and the pursuit of originality, Blauer and Pirelli unveiled this capsule collection at the 2025 Milan Men's Fashion Week.

FGF Industry CEO Enzo Fusco stated, “Blauer and Pirelli sought collaboration based on the common denominator of 'the pursuit of perfection.' This collaboration goes beyond merely celebrating the values we share; it embodies a vision where innovation and research coexist for the future. In particular, Blauer is a brand that has always stood out with sports fashion in step with the times, and its outstanding performance has led to increased sales every season.”

Pirelli Senior Vice President of Design and Asset Transformation Marco Maria Tronchetti Provera said, “For over 150 years, Pirelli has been synonymous not only with performance and innovation but also with diverse cultures and design. Especially in recent years, our brand has built strong global recognition and reached new heights, gaining acknowledgment particularly among style-conscious younger generations. Our partnership with Blauer offers us a clear opportunity. It can be said that this explores new expressive possibilities that connect consumers to Pirelli’s sensibility, identity, and passion through apparel.”

The Blauer X Pirelli capsule collection consists of four exclusive and functional outerwear pieces made from next-generation materials in black and yellow, reminiscent of the signature colors of the Milanese company. All products have been praised for embodying a balance between innovation, strong environmental responsibility, and design.

The Performance Puffer is a puffer jacket designed to handle any weather stylishly and practically. Made from recycled polyester with Taslan fabric inserts, it features a smooth tubular structure that allows maximum freedom of movement. Internal and external polyurethane laminations make the fabric waterproof and windproof, while the adjustable hood and internal drawstring waist provide complete protection from external elements. Additionally, waterproof pockets and a smartphone flash LED pocket add functional and smart details, and adjustable double Velcro cuffs on the sleeves reflect the collection’s technical DNA. In other words, it is an ideal jacket for a modern wardrobe.

Designed for those who value versatility, the Sleeveless Puffer Layered Versatility uses the same technical approach as the long-sleeve model. Made from recycled polyester and Taslan fabric, it features Repreve padding and a smooth tubular structure, offering waterproof and windproof functions, a waterproof zipper closure, and two contrasting side pockets, boasting a minimal yet highly functional design. The internal drawstring waist and flash LED pocket demonstrate meticulous attention to smart and practical details, making it an ideal item for a layered look that combines style and performance.

The 2 in 1 Plus Pocket Mid Parka ? Urban Explorer is a triple-layer laminated windbreaker composed of an outer shell and a detachable padded Repreve lining. Double lamination and recycled Taslan details applied through laser cutting and bonding methods ensure waterproof and protective functions. It features an adjustable hood, waterproof zipper, and multifunctional bellows pockets, suitable for an active lifestyle. The drawstring waist and adjustable cuffs provide optimized comfort for individuals, while the flash LED pocket adds high-tech practicality.

The Trench Coat Dust Coat ? The Tech Trench, which harmonizes elegance and functionality, is made from triple-layer recycled polyester fabric with double lamination, protecting against wind and rain while maintaining breathability through rear ventilation openings. Clean lines and precisely bonded laser-cut details create a modern aesthetic, and the double front closure with waterproof zippers and buttons offers versatile use. Ergonomic darts on the sleeves and adjustable cuffs ensure comfort and freedom of movement. Two side pockets and a flash LED pocket hidden under a zipper show meticulous attention to detail, and customized Velcro on the sleeves adds a finishing touch.

The Blauer X Pirelli capsule collection was created based on a more responsible approach to fashion. Each product is not only the result of a sophisticated creative process but also a concrete effort to reduce environmental impact.

The collection, launching from August, will be available at Blauer flagship stores, the official website, and carefully selected premium boutiques worldwide.