Dongwon F&B Launches Over 100 Gift Sets Focused on Health and Practicality

Dongwon Tuna, Yangban Gim, and Richam Double Light, etc.

Dongwon F&B has launched over 100 types of ‘2025 Seol Gift Sets’ adding health and practicality to celebrate the Lunar New Year.

Dongwon F&B focuses on steady-seller gift sets composed of Dongwon Tuna, Yangban Gim, and Richam Double Light. Dongwon Tuna, included in the Seol gift sets, is a representative high-protein food containing 28g of protein per 150g can. Yangban Gim is a seasoned seaweed brand with 40 years of tradition made from premium raw materials. Richam Double Light, recently rebranded, has further reduced sodium and fat content, allowing consumers to enjoy it without burden.

Targeting consumers looking for cost-effective gifts, Dongwon F&B expanded the volume of practical comprehensive gift sets by more than 20%. These comprehensive gift sets, priced reasonably under 30,000 KRW, include basic items such as Dongwon Tuna and Richam, along with various versatile seasonings like tuna extract, sesame oil, and cooking oil. A representative product is the ‘Dongwon Premium No. 60,’ which consists of Dongwon Tuna Light Standard, tuna extract, sesame oil, and healthy cooking oil.

In line with the trend of convenient consumption, the company also increased the number of online-exclusive gift sets. Newly released sets such as ‘Dongwon Tuna Richam Kakao Edition’ and ‘Dongwon Tuna M15’ have expanded online-exclusive quantities by more than 30% compared to last year, broadening consumer choices.

Following the Healthy Pleasure trend of enjoying health management, unique gift sets composed of Low Spec Food also attract attention. These include ‘Dongwon Tuna In Water,’ which lowers calories by containing water instead of canola oil, and ‘Vivid Kitchen Special No. 1,’ consisting of low-calorie sweet chili and seasoned chicken sauces from Dongwon Home Food, a B2B comprehensive food affiliate.