Goyang-si Holds Interim Report Meeting for MICE Survey Service

Building a MICE Event Database and Analyzing Visitor Satisfaction in Goyang City
Laying the Foundation for Policies to Foster the MICE Industry

Goyang Special City, Gyeonggi Province (Mayor Lee Dong-hwan) announced on the 20th that it held the 'Goyang City MICE Survey Service Interim Report Meeting' at the Goyang City Hall main conference room on the 17th.

Goyang Special City held the "Goyang City MICE Survey Service Interim Report Meeting" on the 17th at the Goyang City Hall main conference room. Photo by Goyang Special City

This service is being promoted with the aim of establishing a database on MICE events held in Goyang City and analyzing the satisfaction and characteristics of MICE visitors, thereby preparing basic data for policies necessary to foster the MICE industry in Goyang City.

At the report meeting, about 10 related experts including the director of the KINTEX and Goyang Convention Bureau secretariat, a senior research fellow from the Goyang Research Institute, and academic society officials attended to review the progress of the service so far and to check items that need to be supplemented to achieve a high-quality service outcome.

The attendees discussed the necessity of detailed data analysis, the risk of distorted results due to limited samples, and improvement measures for data collection.

A Goyang Special City official said, "We will strive to reflect the opinions raised at today's interim report meeting in the final report meeting to ensure reliable results," and added, "We hope this service will serve as a compass indicating the direction Goyang City should take to effectively foster the MICE industry."

Meanwhile, the MICE industry refers to a convergence and complex industry that promotes regional economic revitalization through attracting corporate Meetings, Incentive tours, Conventions, and Exhibitions & Events.