ADT Caps, 'Gapsu' in the Joseon Dynasty... "I clearly saw it"

Delivering Brand Story through a Joseon-era Security Detective Drama
Releasing an Original YouTube Web Drama Highlighting Security Values

ADT Caps, the physical security brand of SK Shieldus, announced on the 20th that it has released its self-produced YouTube content 'Gapsu Saw It Clearly!' on its YouTube channel 'CapsTV.'

This content is a web drama set in the Joseon Dynasty that humorously conveys the value of security, starring actors Jo Jin-se, Jung Sang-hoon, and Ryu Bi.

Through the main character 'Gapsu,' ADT Caps delivers the brand's identity and key services. Gapsu is depicted as a Joseon-era security detective who solves cases with a precise vision like AI CCTV.

In particular, ADT Caps' various security services such as ▲AI video search ▲intrusion zone anomaly detection ▲24-hour monitoring and emergency dispatch ▲high-definition CCTV for day and night are expressed through Gapsu's abilities. This emphasizes the brand image responsible for safety in everyday life.

Starting with this series, ADT Caps is also preparing season 2 and spin-off content. ADT Caps plans to actively use digital content and SNS to strengthen communication with customers and increase brand intimacy.

ADT Caps is expanding its touchpoints with customers through active SNS marketing, including collaborations with famous influencers. Especially, Caps TV, which opened last October, has secured nearly 100,000 subscribers within two months of its launch and is actively used as a channel for direct communication with customers.