[This Week's Books] 'Jeong Youngjin's Sidae Yugam' and Others

Jung Youngjin's Reflections on the Era

Jung Pro from the YouTube channel ‘Sampro TV’ shared his thoughts on 64 topics related to the Republic of Korea. He said he wrote this book out of frustration and deliberately chose topics expected to provoke sharp conflicts. These include equality, the weak, wealth, class, generational theory, and gender. He emphasizes that everyone should have their own opinions rather than just adopting others' views on these topics. This is because only then can individuals lead a life with initiative, and society can move in a better direction. (Written by Jung Youngjin / 21st Century Books)

The Discovery and Invention of Mathematics

This book fascinatingly explores mathematical concepts we encounter in daily life by traversing the history and philosophy of mathematics. It investigates the essence of mathematics and explains, with various examples, how mathematics becomes a tool for understanding the world. Topics such as pandemic modeling for analyzing the spread of pandemics, the possibility of communication with extraterrestrial life, and the birthday paradox are covered to show why mathematics is important for understanding the world and the universe. (Written by Ann Looney / Translated by Choi Soyoung / Venus)

Behavioral Economics is the Answer for Small Brands

This book analyzes the success cases of 12 companies that went beyond survival to innovation, including Lock&Lock, Coffee Bay, Zigbang, Hansot Dosirak, Samjin Fish Cake, and Gom Pyo. It examines the success formula for small brands. The author emphasizes the need for behavioral economics, which proposes differentiated value based on consumer psychology. By utilizing the strategic elements of behavioral economics, it stresses that success can be achieved with less money and time invested. (Written by Kwak Junsik / Galmaenamu)