Musinsa Establishes Brand Business Division... Appoints Choi Woon-sik, Who Led New Balance to 1 Trillion Won

In Charge of Musinsa Standard and Brand Distribution
Choi Woon-sik, Former E-Land World CEO, Joins Musinsa

Musinsa announced on the 15th that it will establish a dedicated organization to pursue qualitative and quantitative growth in its brand business and will begin full-scale expansion. Choi Woon-sik, who led E-Land World's fashion business, was appointed as the head of the division.

In January of this year, Musinsa established the brand division to create synergy in the brand business and strengthen expertise. This was to generate synergy among the brand businesses scattered across various fields such as fashion accessories and beauty, and to systematically grow the brand business as a new growth engine.

Choi Woon-sik, Head of Brand Division. Provided by Musinsa.

The newly established brand division is headed by Division Head Choi Woon-sik. Since 2019, he has served as CEO at E-Land World, leading the growth of New Balance and the SPA (Specialty retailer of Private label Apparel) brand SPAO. Going forward, Division Head Choi will oversee all areas related to Musinsa's brand business, including product planning, sourcing, design, and marketing operations.

Representative brands operated by Team Musinsa include the modern basic casual wear brand ‘Musinsa Standard,’ the beauty brand ‘Odd Type,’ and the American sports casual brand ‘Discus Athletic.’ Additionally, ‘Iguafirst Trophy,’ developed by 29CM, also falls under the brand business.

Furthermore, besides Musinsa's own brands, the brand division will also be responsible for the distribution of global brands for which Team Musinsa manages domestic distribution, including NOAH, DICKIES, JANSPORT, and CHAMPION.

Park Jun-mo, CEO of Musinsa, said, "By integrating the previously scattered brand-related organizations and managing them systematically at the division level, we expect groundbreaking growth in terms of product planning capabilities and business development speed," adding, "We will continue to introduce high-quality brand products through various opportunities."